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HCP Marketing Manager

职位职能:
发布日期:
结束日期:
ID:
2607048689W

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Kenvue 目前正在招聘 a:

HCP Marketing Manager

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Area Managing Director South & Sub Sahara Africa

位置:

Europe/Middle East/Africa, South Africa, West Cape, Cape Town

工作地点:

完全现场

你会做什么

Key Responsibilities 

HCP Strategy & Marketing 

  • Develop and execute HCP marketing strategies that drive healthcare professional recommendation, market share growth, and brand penetration across strategic therapeutic areas and brands. 

  • Lead HCP segmentation, targeting, customer journey mapping, and engagement planning using market insights, sales data, customer feedback, and business performance metrics. 

  • Translate brand (global and local) strategies into impactful HCP activation plans that strengthen scientific credibility and support commercial objectives. 

Scientific Content & Customer Engagement 

  • Trans-create and develop compelling scientific narratives, product positioning, and clinical messaging that effectively communicate brand value to healthcare professionals. 

  • Create and localise HCP promotional materials, detailing and selling aids, educational resources, presentations, digital content, congress assets, and leave-behinds. 

  • Design and implement omnichannel HCP engagement programmes leveraging face-to-face, digital, and hybrid channels to maximise reach and impact. 

  • Support product launches and strategic brand initiatives through the development of evidence-based communication and engagement strategies. 

Training & Capability Development 

  • Lead therapeutic area training and capability-building initiatives for Sales Representatives, Regional Sales Managers, Key Account Managers, and other relevant customer-facing teams. 

  • Equip field teams with deep product knowledge, customer insights, competitor intelligence, and effective engagement strategies to improve customer interactions and commercial performance. 

  • Develop and deliver training programmes covering:  

  • Therapeutic area expertise 

  • Product strategy and positioning 

  • Competitive landscape analysis 

  • Customer segmentation 

  • Patient journey mapping 

  • Scientific storytelling 

  • Selling and influencing skills 

  • Drive continuous learning through onboarding programmes, workshops, congress briefings, digital learning platforms, and capability-building events. 

HCP Partnerships & Professional Engagement 

  • Build and maintain relationships with Key Opinion Leaders, healthcare professional organisations, professional societies, and educational partners. 

  • Develop and execute speaker programmes, educational initiatives, advisory engagements, journal clubs, webinars, and congress activities to strengthen brand credibility and HCP engagement. 

  • Identify opportunities to elevate brand leadership through strategic healthcare professional partnerships and scientific thought leadership platforms. 

Congresses, Events & HCP Activation 

  • Lead the planning and execution of national and regional congresses, educational meetings, workshops, webinars, and HCP engagement programmes. 

  • Develop congress strategies, engagement plans, educational content, lead-generation activities, and post-event follow-up initiatives. 

  • Monitor and evaluate programme effectiveness through engagement metrics, recommendation trends, lead generation, and business impact measures. 

Commercial Excellence & Cross-Functional Leadership 

  • Collaborate closely with Brand Marketing, Sales, Regulatory, Commercial Excellence, Market Access, and Insights teams to ensure aligned execution against strategic priorities. 

  • Analyse market trends, competitor activity, customer feedback, and healthcare professional needs to identify growth opportunities and inform strategic decision-making. 

  • Drive portfolio growth through data-driven recommendations, customer-centric engagement strategies, and operational excellence. 

  • Manage multiple projects, budgets, agencies, timelines, and stakeholders to ensure delivery of high-impact business outcomes. 

Required Qualifications 

Education 

  • Bachelor's Degree in Life Sciences, Health Sciences, or a related discipline. 

  • Postgraduate qualification in Marketing, Business Management, Healthcare Management, or a related field is advantageous. 

Experience 

  • Minimum 7+ years' experience in pharmaceutical marketing, healthcare professional marketing, pharmaceutical product management, or related commercial healthcare roles. 

  • Demonstrated experience as a:  

  • Group Brand Manager 

  • Franchise Lead 

  • Marketing Manager / Associate Director  

  • Pharmaceutical Group Product Manager 

Required Skills & Experience 

  • Proven experience developing and executing healthcare professional (HCP) engagement strategies aligned to commercial and brand objectives. 

  • Strong experience in pharmaceutical product management, brand strategy, and healthcare marketing, specifically in the Pharmacy Channel. 

  • Demonstrated success in developing product positioning, value propositions, scientific messaging, and customer engagement programmes. 

  • Extensive experience equipping and developing sales representatives through therapeutic area training, capability building, product strategy, competitor analysis, objection handling, and customer engagement training. 

  • Strong understanding of pharmaceutical market dynamics, healthcare professional decision-making, patient journeys, and competitive landscapes. 

  • Experience leading congresses, HCP educational programmes, speaker events, webinars, workshops, and professional society partnerships. 

  • Strong stakeholder management, influencing, project leadership, communication, and presentation skills. 

  • Ability to translate clinical evidence and scientific data into relevant, compelling, and actionable marketing strategies and customer-facing content. 

  • Strong strategic thinking, commercial acumen, analytical capability, and execution excellence. 

  • Proven ability to manage multiple projects and stakeholders in a fast-paced environment while delivering measurable business outcomes. 

  • Experience working with agencies translating global toolkits into local impactful campaigns.  

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