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Role reports to:
Head of Media US位置:
North America, United States, New Jersey, Summit工作地点:
完全远程你会做什么
The Head of Integrated Media, Self Care will lead the development and execution of integrated media strategies across Kenvue’s Self Care portfolio, including brands such as TYLENOL®, MOTRIN®, SUDAFED®, LACTAID®, PEPCID®, IMODIUM®, ZYRTEC®, BENADRYL®, ZARBEE’S®, LISTERINE®, BAND-AID®, NEOSPORIN®, VISINE®, and DESITIN®. This role will ensure media strategies are fully aligned to brand priorities and deliver seamless, consumer-centric experiences across all touchpoints to drive category growth.
This is a Fixed Term role and we are currently anticipating an initial engagement of approximately six months.
Key Responsibilities
- Lead the development of integrated media plans that support brand and category strategies, ensuring cohesive and consistent communications across paid, owned, and earned channels
- Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate business priorities into full-funnel media strategies that drive reach, engagement, and conversion
- Drive best-in-class media planning and execution across channels (including digital, social, search, retail media, and traditional), ensuring alignment across consumer touchpoint
- Bring thought leadership to advance innovative, breakthrough media strategies that differentiate Kenvue’s Self Care brands and strengthen their leadership position within highly competitive categories
- Collaborate with media agencies and external partners to deliver high-quality execution, while continuously enhancing capabilities, tools, and ways of working
- Leverage data, analytics, and consumer insights to inform media strategy, optimize performance, and improve return on investment across campaigns
- Identify and pilot new media opportunities, formats, and technologies to enhance effectiveness and accelerate learning across the portfolio
- Support investment planning and budget allocation across brands, ensuring optimal deployment of media spend aligned to business priorities and performance goals
- Serve as a key connector across functions, ensuring alignment between brand strategy, media strategy, and commercial objectives
- Lead and develop a high-performing team, fostering strong capabilities in integrated media planning, performance analytics, and execution excellence
What we are looking for
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 12–15 years of experience in integrated media, digital marketing, media strategy, or related roles
- Proven experience developing and executing integrated media plans across multiple channels, with a strong understanding of full-funnel media strategy
- Demonstrated ability to translate brand and commercial objectives into impactful media strategies that drive measurable business outcomes
- Strong understanding of the evolving media landscape, including digital, social, search, and retail media channels
- Experience working in a matrixed organization, with the ability to collaborate cross-functionally and influence stakeholders across Brand, eCommerce, and Commercial teams
- Analytical mindset, with experience leveraging data and insights to optimize media performance and inform decision-making
- Experience managing media budgets and optimizing investment across channels based on performance and business priorities
- People leadership experience, with the ability to develop and coach team members and foster a collaborative, high-performance culture
- Strong communication and storytelling capabilities, with the ability to clearly articulate media strategies and performance insights to senior stakeholders
Desired Qualifications
- Experience within CPG, consumer health, or highly regulated categories with complex consumer journeys
- Deep understanding of consumer behavior and media consumption trends within Self Care and wellness categories
- Experience working within an agency model and managing external partners to deliver integrated media strategies
- Familiarity with advanced measurement approaches, attribution models, and emerging media technologies
- Proven ability to bring innovative thinking and challenge the status quo to elevate media effectiveness
- Ability to operate effectively in a fast-paced, evolving environment and lead through ambiguity
- Passion for building strong brands and delivering meaningful consumer connections through media
对您有什么好处
本职位新员工年薪底薪范围:
这考虑了许多因素,包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素
有竞争力的福利待遇**
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