Kenvue 目前正在招聘 a：
我们做什么
在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。
我们是谁
我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.
Role reports to：
Giám Đốc Thương Mại位置：
Asia Pacific, Vietnam, Ho Chi Minh, Ho Chi Minh工作地点：
混合你会做什么
This role will lead the customer & trade marketing function for Kenvue Vietnam across all general & modern trade channels. The person will be part of sales leadership team and will work closely with channel heads, business operations team, finance & marketing to develop the holistic go to market, promotion & retail environment strategy. The role will report into the Country Head of Kenvue Vietnam.
A. Develop 5P strategies across retail environments (REs), annual and quarterly plans based on
Category and Brand Strategies Robust RE, shopper Customer insights.
B. Ensure profitability goals are met by optimizing overall investments
C. Build customer loyalty program & activation for key spike customers
What will you do
- Build Go to market roadmap for GT & MT (Hyper, supers, MTI Traditional pharmacy, Wholesale & grocers) X brand priorities for Vietnam
- Deliver Consumer NTS, GDS, Market share, dsitribution & CIW target
- Shape organization’s understanding of Channels shoppers across All Franchises (Baby, Skin, Oral) and strengthen customer & shopper marketing fundamentals on business
- Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
- Develop Quarterly Activity and Promotion activity grid across Res
- Work with channel heads and internal business plan head to develop rolling 3 to 12 month business forecast
- Develop comprehensive BTL, promotion & activation plan across RE to deliver the business plan
- Craft out strategy for having clear roles of product portfolios X RE
- Outside in thinking: Understand key competitor activity Across RE and track competition performance share to mine insight & opportunities Deliver Indirect Channels RE business sales target
- Measure promotion effectiveness to deploy promotion which have best ROI
- Input in the Innovation process and develop Go to Market strategy for organization and New Product
- Develop 5P’s communication tools to sales Team to execute the plans
- Hold the CIW spends for the organisation and provide monthly updates and insights for effective deployment of investment
- Measure promotion effectiveness to deploy promotion which have best ROI
What we are looking for
Qualifications & Requirements:
Education:
- Bachelor degree in business or a related field, with a strong understanding of FMCG business operations. MBA is a plus
Experience & Skills:
- A minimum of 10+ years of experience in FMCG with prior experience of minimum 4-5 years in trade marketing, sales, or a related field.
- Experience with managing trade spends and budget management
- Proven ability to:
- Coach and develop direct reports (e.g., Channel Trade Marketing Managers).
- Collaborate effectively across functions (Sales, Marketing, Finance, Supply
- Chain).
- Align teams with a “One Team” mindset.
- Strong analytical skills to assess shopper behavior, channel performance, and promotional effectiveness.
What’s in it for you
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
- Learning & Development Opportunities
- An opportunity to partner with leadership teams in bringing in the best talent on board!
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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