Head of US Consumer Experience

Head of US Consumer Experience

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Head of Commercial Operations

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

In this role you will drive executional excellence to boldly grow our share of everyday care as the owner of our integrated digital experience across our portfolio of iconic brands.  You will lead a team to create and curate integrated, multi-channel experiences that intercept the consumer journey and engage consumers consistently across touchpoints including web, mobile, social, CRM, and retailer.com. You will deliver seamless, integrated and personalized consumer experiences and brand messaging across channels that drive engagement metrics in line with brand strategies and customer expectations that fuel sales, share, household penetration and profit goals.

The person in this role will partner closely with our Brand Growth teams to translate brand strategies and consumer journey maps into a consumer experience map that identifies key digital touchpoints that intercept moments that matter.  They will lead product ownership of the associated digital experiences including web, mobile and CRM, developing product roadmaps to deliver against defined success criteria.  Additionally, they will coordinate with the Brand Growth and Media teams to synchronize product roadmaps with brand social calendars and integrated media plans, aligning on content and creative needs.  Their teams will partner with Technology and Data in integrated high-performing agile product teams to deliver the experiences and work with our data and analytics team to measure performance and establish the practices and behaviors to drive continual optimization against success criteria.

Additionally, this person will oversee digital shelf teams to seamlessly extend our digital experience to retailer sites.  They will be responsible for establishing a performance model that optimizes digital shelf performance to drive organic traffic and page conversion.  Their team will partner with Brand Growth teams to identify content needs for NPI and customer-facing Omni and Shopper marketing teams for customer specific requests while working to assess current performance and analyze trends to identify areas for performance optimization. 

As a key strategic and organizational leader, this leader is expected to connect with Brand Growth and Customer Development partners to shape brand and customer strategies. Data-driven and highly analytical, they are expected to identify opportunities to drive improved marketplace performance relative to competition.  We are looking for a candidate that is a strong organizational leader with demonstrated digital and marketing acumen, eCommerce experience, and general commercial fluency.  They must be a creative problem solver, capable of driving multiple initiatives and priorities simultaneously while leading and developing high-performing teams.  They need the ability to influence partners to think big and deliver on organization-wide goals with a stellar ability to drive change. The person in this role will regularly assess the external landscape, connecting with global and regional internal partners, consulting and agency partners, retail customer partners and industry experts to stay up to date on the latest consumer and customer insights, industry trends, competitive strategy, and emerging capabilities to proactively evolve and develop our organizational capabilities and equip us to remain competitive.

The Head of Consumer Experience will lead, mentor, and develop a team of more than 20 digital experts.

To succeed in Kenvue a leader must embrace an outside-in focus, owner mindset and daring spirit while living into our values in pursuit of our purpose to “Realize the extraordinary power of everyday care.”

In this role you will:

• Own our overall digital Consumer Experience across brands, delivering seamless and personalized digital experiences that delight consumers.
• Translate brand strategies and consumer journey maps into brand experience maps and define critical digital touchpoints.
• Develop digital product strategies and roadmaps across web, mobile and CRM.
• Partner with Brand Growth and Media teams to integrated CX roadmaps, social calendars and media plans to seamless integrate experience and coordinate content needs.
• Partner with Technology and Data to deliver digital experiences.
• Partner with customer-facing Omni and Shopper marketing teams to deliver digital shelf content that drives organic traffic and conversion and fuels eCommerce performance.
• Deliver best-in-class conversion rates across platforms, elevate brand equity, drive consumer loyalty and LTV, generate first-party data.
• Foster influential relationships with consulting and agency partners, retail customer partners and industry experts.
• Establish ways of working, processes, practices rituals and behaviors within and across teams to ensure high performance.
• Lead, coach and develop a high-performing team digital experts.
• Partner with data, analytics and insights teams to ensure appropriate measurement is in place to monitor, evaluate and optimize performance across the experience.

What we are looking for:

Required Skills:

• A minimum of a bachelor’s degree or equivalent is required, preferred area of study in Business, Marketing or Technology.
• A minimum of 15+ years of relevant experience, including product ownership, brand marketing, digital marketing, eCommerce or related field with a deep understanding of Consumer Experience.
• Experience leading Consumer Experience design and delivery for CPG, FMCG or related businesses.
• Experience managing large teams of digital experts.
• Experience with website, CRM, mobile apps and digital shelf management.
• Ability to define and set critical metrics for measuring program effectiveness. Ability to turn complex data and insights into easily understood data stories.
• Experience managing large-scale budgets to deploy investment against commercial outcomes.
• Able to use learning tools optimally to support decision making, e.g., A / B testing and experimentation
• Strong intellectual curiosity and entrepreneurial approach with the ability to work in a rapid and iterative development environment.
• Self-starter with interpersonal, leadership, and collaborative skills to work effectively with multiple cross-functional teams and to influence at all levels of the organization.
• Demonstrated leadership skills with the ability to develop followership and grow and develop high-potential talent.

Preferred Skills:

• P&L Leadership
• Agile/SCRUM experience
• Content strategy and development
• Media planning and activation
• Consumer insights
• Experience design
• Data and analytics

对您有什么好处

$214,200.00 - $302,400.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。