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Junior Brand & Shopper Activation Manager

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发布日期:
结束日期:
ID:
2507038405W

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Junior Brand & Shopper Activation Manager

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Brand & Shopper Activation Lead

位置:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

工作地点:

混合

你会做什么

As Junior Brand & Shopper Activation Manager you will be responsible for top Kenvue brands in Poland. You will report to Brand & Shopper Activation Manager.

Responsibilities:

  • responsibility for the brand communication strategy and execution,
  • development, implementation, and execution of annual strategic and operating plans,
  • implementation of long-term plans and NPIs pipeline for the category,
  • driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)
  • initiating and creating multichannel propositions and sales support tools for key customers,
  • conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales, offline and online respectively,
  • managing & executing omnichannel activations with trade marketing & digital support
  • evaluation of activities, research, advertising campaigns & customer’s promotions
  • systematic control of competitors activities in the segment,
  • effective budget planning & management and setting priorities based on evaluations,
  • effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies),
  • best in class customer cooperation, including category meetings & customer workshops,
  • close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.

Required experience:

  • strong cross-functional marketing experience (Brand Activation / Trade Marketing) with minimum 2 years at similar position in FMCG industry knowledge of skin care category will be an additional advantage,
  • experience in Trade Marketing projects & activations coordination
  • strong interest in digital marketing
  • experience in working with marketing agencies, including digital scope,
  • analytical & financial skills (P&L, ROI),
  • strong communication and presentations skills,
  • very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities,
  • high level of inner motivation & proactive approach,
  • fluent English and Polish is a must.

We Offer:

  • Interesting job in a prestigious international healthcare company,
  • Possibility to work on brands being key market players with strong heritage,
  • Highly professional environment,
  • Friendly and supportive team members and management,
  • Opportunities for professional growth and career development,
  • Possibilities to take part in different projects,
  • Many employee benefits, such as medical care, life insurance etc.

 Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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