Manager, Advocacy & Influencer - Rogaine

Manager, Advocacy & Influencer - Rogaine

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Sr. Director, Marketing Neutrogena

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

Rogaine, Advocacy & Influencer Manager is responsible for leading creator strategies and initiatives to drive brand growth and market share. You will collaborate with cross-functional teams to develop and execute innovative full funnel campaigns that resonate with consumers.

Key Responsibilities

• Drive Cultural Relevance: Build and activate a creator strategy that enables always on conversation by identifying, aligning and executing on how Neutrogena can move at the speed of culture and participate in cultural conversations in relevant and engaging ways.

• Own Influencer Excellence: Oversee a high-performing influencer marketing strategy across influencer tiers that aligns with brand priorities, product launches, and other key moments. Deepen community and engagement across TikTok, Instagram, YouTube, and build new platforms.

• Collaborate Cross-Functionally: Partner closely with the global teams, customer strategy, PR, media, sales and agency partners to ensure end-to-end alignment across strategy, storytelling, and execution in store and online.

• Deliver Performance & Measurement: Ensure creator metrics are delivering on business objectives through tools like Traackr and Tribe Dynamics showcasing strong engagement rates and EMV.

• Build and Strengthen Creator Relationships: cultivate a diverse network of advocates that authentically connect with target consumers.

• Develop Junior Team Members: helping to build influencer marketing expertise on the team.

What we are looking for

Required Qualifications:

• A minimum of a Bachelor’s degree required; MBA or advanced degree preferred.

• A minimum of 5 years of brand or category marketing experience.

• Candidate must have superior leadership skills. Demonstrated track record of successful business results.

• Deep understanding of social, influencer, and digital-first campaigns that drive both brand consideration and business results.

• This position requires up to 20% domestic travel. 

Functional Expertise:

• Understand today’s unique relationship between paid, owned and earned where moving at the speed of culture can mean hours

• Maintain the discipline of planning meshed with the flexibility of opportunism to engage effectively with the outside world in a way that is aligned with brand values

 

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对您有什么好处

$124,100.00 - $175,200.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。