返回职业生涯

Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

职位职能:
发布日期:
结束日期:
ID:
2607048802W
立即申请

分享此职位:

Kenvue 目前正在招聘 a：

Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Director, HCP Engagement, JP & KR

位置：

Asia Pacific, Japan, Tokyo-To, Chiyoda

工作地点：

混合

你会做什么

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.

The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

Key Responsibilities

        HCP Strategy & Engagement

  • Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.

  • Translate clinical evidence and brand strategy into compelling HCP value propositions.

  • Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

       Scientific Communication & Content Development

  • Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

  • Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

  • Champion evidence-based messaging that differentiates Dr.Ci:labo in disease prevention, oral health outcomes, and daily patient care.

Advocacy & HCP-KOL Management

  • Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

  • Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

  • Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

Campaign & Activation Excellence

  • Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

  • Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

  • Track performance and continuously optimize programs based on insights.

Insights, Analytics & Performance Management

  • Leverage market research, HCP insights, and performance data to inform strategy and execution.

  • Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

  • Regularly evaluate ROI and recommend course corrections to maximize impact.

#LI-AN1

#LI-HYBRID

如果您是残障人士，请查看我们的 残障人士援助页面了解如何申请便利