Marketing Manager, Innovation - Baby

Marketing Manager, Innovation - Baby

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Mktg Director Baby Essential Health

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

We are seeking a talented Marketing Manager, Innovation to join our EH Global Brand Team based in Summit, NJ, USA. The role focuses on leading global marketing initiatives for Aveeno Baby & Aveeno Kids. This individual will manage marketing strategies, create content, and support global media efforts to amplify the brand's message.

Key Responsibilities:

Brand & Connections Excellence

- Develop and deliver global marketing toolkits based on consumer insights and category data for rapid deployment across global regions.

- Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create marketing plans that align with Aveeno’s brand values and business objectives. 

- Maintain strong communication and alignment with local Brand-Market Combinations (BMCs) to ensure consistency in strategy execution.

- Lead the creation of communication playbooks focused on full funnel marketing, ensuring alignment with SOBG principles.

- Drive successful marketing campaigns for product launches, ensuring strategies are aligned globally and locally. 

- Create launch playbooks, to be implemented by regional teams. 

Leadership & Collaboration

- Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance. 

- Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets. 

- Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery. 

Campaign Management

- Collaborate with the Data Science & Audience Insights team to identify target audiences and analyze trends using various social listening, AI, and marketing efficiency tools. 

- Set clear campaign objectives, focusing on key metrics such as brand awareness, brand health, leads, or sales. 

- Manage campaign execution, liaising with creative teams, influencers, and external platforms to ensure timely delivery. 

- Conduct post-campaign analysis to assess performance, refine strategies, and identify areas for improvement. 

What we are looking for

Required Qualifications

- Bachelor’s Degree or equivalent experience required. 

- Minimum of 6 years of progressive experience in influencer marketing and social media, preferably within FMCG. 

- Proven experience managing global brands and media plans 

- Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams. 

- Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders. 

- Familiarity with social listening and community management tools. 

Desired Qualifications:

- Experience in working with Legal, Regulatory, and global partners preferred. 

- Strong analytical and multitasking abilities with a proactive, solution-oriented attitude. 

#LI-SR1

对您有什么好处

$124,100.00 - $175,200.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。