Marketing Strategy Development Lead

Marketing Strategy Development Lead

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

市场营销负责人，科赴中国

位置：

Asia Pacific, China, Shanghai, Shanghai

工作地点：

完全现场

你会做什么

What you will do

The Marketing Strategy Development Lead is responsible for leading the development of marketing strategies, partnering with various units to develop consistent operational and technical plans, and overseeing the implementation and monitoring of strategic objectives to drive business growth and alignment. You will also lead marketing operational activities to ensure the team runs efficiently, and provide guidance to your team to ensure successful execution of the company’s strategic initiatives:

Key Responsibilities

• Spearhead the design and execution of innovative marketing and business strategies that anticipate market trends, consumer behaviors, and environmental externalities.
• Lead cross-functional teams to integrate data-driven insights with creative marketing initiatives and strategic business plans, ensuring cohesive brand messaging and alignment with corporate objectives.
• Innovate and refine multi-channel campaign frameworks and business plans that maximize ROI, support market entry, and foster brand loyalty and engagement.
• Mentor and develop emerging marketing and business talents, cultivating a culture of strategic thinking, creative problem-solving, and professional growth.
• Collaborate with executive leadership and senior management to align marketing strategies and strategic business objectives with overarching business goals and growth plans.
• Utilize advanced analytics, emerging technologies, and innovative business tools to continuously optimize marketing performance, customer experience, and operational efficiency.
• Drive the integration, execution, and monitoring of strategic objectives, including the management of budgets, strategic alliances, and progress reporting to ensure timely alignment and fiscal responsibility.
• Lead marketing operation team to maintain and improve marketing workflows, ensuring smooth daily operations.

What we are looking for

Required Qualifications

• Bachelor’s degree or equivalent qualification in Marketing, Business Administration, or a related field.
• 8-10 years of progressive experience in strategic marketing or business planning roles, demonstrating increasing leadership responsibilities.
• Proven ability to lead cross-functional teams and manage complex projects with a strong focus on execution and results.
• Strong interpersonal and communication skills to effectively liaise between internal teams and external partners.
• Demonstrated capability to manage budgets and financial resources effectively.

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