返回职业生涯

Media Excellence Manager

职位职能:
发布日期:
结束日期:
ID:
2507041406W
立即申请

分享此职位:

Kenvue 目前正在招聘 a：

Media Excellence Manager

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Head - Consumer Experience

位置：

Asia Pacific, India, Maharashtra, Greater Mumbai

工作地点：

完全现场

你会做什么

The Media Excellence Manager is responsible for leading the development and implementation of integrated media and content strategies to maximize audience engagement, campaign effectiveness, and ROI. This role will be implementing and optimizing media campaigns across various platforms and will focus on activation, monitoring, and performance analysis to ensure effective media deployment and maximum ROI.

Key Responsibilities

  • Develop Audience Strategy by gathering insights, identifying category drivers, and defining Category Entry Points (CEPs) and buyer personas for effective activation.

  • Optimize media investments to maximize reach and ROI across states, markets, and channels

  • Implement full funnel execution across TV, Digital, Influencers, E-commerce, Total Search (SEM, SEO, Retail, AI), and leverage platform-native opportunities.

  • Monitor campaign performance against planned metrics, including reach, impressions, engagement, and ROI.

  • Continuously optimize campaigns by identifying improvement areas and adjusting targeting, creative, or placements and ensure the deployment of media on the highest-performing assets for maximum efficiency

  • Prepare detailed reports with insights and actionable recommendations to inform future strategies.

  • Track and analyze influencer performance metrics to optimize ROI and improve campaign effectiveness.

  • Supervise media buying processes and negotiate value-added deals to drive Working Media (WM) efficiency.

  • Lead "Win @Ecom" initiatives by integrating offsite support with onsite execution to strengthen the performance model.

  • Oversee end-to-end process management, including planning policies, execution guardrails, SLAs,SOPs, and Ways of Working (WoW) between brand teams and agency partners

 

如果您是残障人士，请查看我们的 残障人士援助页面了解如何申请便利