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MY Senior Shopper Marketing Manager - Baby Care

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ID:
2507041399W

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MY Senior Shopper Marketing Manager - Baby Care

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

MYSG Shopper Marketing Lead - Essential Health & Skin Health

位置:

Asia Pacific, Malaysia, Selangor, Petaling Jaya

工作地点:

混合

你会做什么

The Senior Shopper Marketing Manager is responsible for three main pillars includes identifying category growth opportunities, converting brands priorities into category plans and execution frameworks to deliver sales growth.

Key Responsibilities

  • Develop and execute innovative shopper marketing strategies that drive sales and brand awareness and visibility in-store.
  • Initiate Category growth opportunity and own end-to-end priority projects in specific Category.
  • Manage Category priority, activity grid and new product listing with execution excellence.
  • Analyze customer and shopper data and insight and turn it into actionable strategies.
  • Manage and proactively review execution metrics to ensure budgets are utilized at best efficiency of ROI.
  • Monitor and manage investment within allotted shopper marketing budget.
  • Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.

Core competencies required for this role:

  • Strategic thinker with experience creating comprehensive Category plans.
  • Strong end-to-end execution from marketing strategy to in-store execution.
  • Outstanding communication and problem-solving skills/ team player.
  • Good relationship builder among multi departments.

What we are looking for

Required Qualifications

  • Bachelor’s degree or equivalent in Marketing, Business Administration or a related field.
  • Minimum 6-8 years’ experience in trade/shopper marketing.
  • Competent in Retail Audit / Egg (Dunhumby) / Kantar / Winsight.
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
  • Results-oriented, tenacious and resilient, self-motivating and driven to achieve even when faced with obstacles.
  • Strong presentation and communication skills, both written and oral (in English) with at least one other language preferred.
  • Computer literacy in MS Office.

Who are you

  • Proven ability to translate complex consumer insights into compelling shopper marketing strategies that drive measurable results.
  • Strong proficiency in data analytics tools and shopper behavior research methodologies to inform innovative marketing decisions.
  • Proven experience in coordinating trade shows, conferences, and promotional events.
  • Proficiency in market research methodologies and data analysis tools.
  • Detail-oriented with strong organizational and report-writing capabilities.
  • Exceptional communication and collaboration skills to effectively partner with diverse teams and external stakeholders.
  • A passion for retail innovation and a keen eye for emerging trends that can be leveraged to enhance shopper engagement.

What’s in it for you

  • Competitive Benefit Package*       
  • Paid Company Holidays, Paid Vacation, Volunteer Time, & More!       
  • Learning & Development Opportunities        
  • Employee Resource Groups         
  • This list could vary based on location/region

       

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

       

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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