Senior Brand Manager FemCare

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Marketing Director

位置：

Europe/Middle East/Africa, Germany, North Rhine Westphalia, Rhein-Kreis Neuss

工作地点：

完全现场

你会做什么

Senior Brand Manager FemCare

This position reports into Director FemCare & Baby Hub Central Europe and is based in Neuss, Germany

Who we are At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Key Responsibilities

· Support the Brand Lead in strategic leadership across priority CE markets, ensuring consistency, focus and cluster relevance

· Own the CE adaptation of Global Playbooks translating global strategy into clear actionable framework for CE markets

· Lead channel and media strategy at CE level, including development of CE media strategies and guidance for local media plans

· Accountable for CE NPI pipeline portfolio governance and cluster level prioritization in close collaboration with Global and R&D teams.

· Act as primary interface to Global teams, ensuring alignment on strategy, innovation and long term growth choices

· Drive insight led decision making by initiating and leading CE level market research and integrating into strategic recommendations

· Independently lead cross functional and cross country projects that strengthen brand performance, scalability and executional excellence

· Partner closely with local Brand & Shopper teams to ensure clarity of roles, strong handover from strategy to execution and consistent deliver across markets

· Mentor, coach, and train Brand Managers and Junor Brand Managers in partnership with the brand leader in preparation for future people leadership roles

Required Qualifications

· Successfully completed university degree in business administration with a focus on marketing

· At least 4+ years of professional experience in brand management, preferably in the FMCG or OTC industry

· International experience through internships or studies desirable

· Very good conceptual as well as analytical skills and strong in presentations/storytelling

· Entrepreneurial thinking and a high degree of personal responsibility

· Confident handling of operational and organizational complexity (e.g. in a matrix organization)

· Intercultural competence and outstanding communication skills

· Strong project management skills even in complex situations and under time pressure

· Business fluent in German and English

· Confident in the use of MS Office

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