Senior Brand Manager, Rogaine US

Senior Brand Manager, Rogaine US

我们做什么

在 Kenvue，我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础，植根于科学，是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成，他们的职场文化中，每个声音都很重要，每一个贡献都受到赞赏。 我们热衷于洞察， 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心，成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本，热切关怀，以科学赢得信任，以勇气解决——有绝佳的机会等着您！加入我们，塑造我们和您的未来。有关更多信息，请单击 here.

Role reports to：

Head of Rogaine US & Global

位置：

North America, United States, New Jersey, Summit

工作地点：

混合

你会做什么

The Senior Brand Manager will lead the US growth ambition of our US Rogaine® Hair regrowth. In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape. This candidate will lead a cross-functional US team in service of the US market needs and lead a team of direct reports to achieve our goals. They will report into a US Head of Rogaine who oversees the global brand including Innovation, Engagement and Commercial.

Key Responsibilities

• Develop, lead and execute business and strategic plans to meet future needs and expectations of each brand, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.

• Achieve sales, consumption, and share objectives

• Guide the development and refinement of current and future forecast for all brands, providing monthly updates; oversee budget to support financial objectives and accurate delivery of the P&L.

• Partner with advertising, media, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.

• Leads the commercialization and in-market execution of product launches; including partnering with sales to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper forecast, insights, ideation, positioning and subsequent hand-off to brand team for launching.

• Leads cross-functional teams that may include R&D, Sales, Design, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies.

• Leads HCP plan including development of Medical aid assets, driving detailing plan in partnership with HCP teams and Operations.

• Plans and directs the performance of up to 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems.

• Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.

• Ability to lead cross-functional, diverse teams through a complex business environment.

• Ability to manage a complex portfolio.

What we are looking for

Required Qualifications

• A minimum of a bachelor's degree in Marketing or a business-related field is required.

• A minimum of 8 years of business experience is required.

• A minimum of 5 years of progressive commercial experience is required.

• Marketing or sales experience in a Consumer Packaged Goods environment is required.

• Previous people management experience is required.

• Previous agency management experience is required.

• Requires up to 20% domestic travel.

• Candidate must have superior leadership skills. Demonstrated track record of successful business results and new product launch experience is required.

• Experience through different product life cycles (mature brand, new launch, turnaround).

• P&L/financial management and business/strategic planning experience are required.

对您有什么好处

$153,850.00 - $217,200.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

Kenvue 很自豪能成为一个机会均等的雇主。所有合格的申请人都将根据业绩获得就业考虑，不分种族、肤色、宗教、性别、性取向、性别认同、年龄、国籍或受保护的退伍军人身份，并且不会因残疾而受到歧视。