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Senior Brand Manager

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ID:
2507037232W

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Kenvue 目前正在招聘 a:

Senior Brand Manager

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Marketing & Execution Lead Egypt & Horn of Africa

位置:

Europe/Middle East/Africa, Egypt, Cairo, Cairo

工作地点:

完全现场

你会做什么

Kenvue is currently recruiting for:

Senior Brand Manager – Essential Health

This position reports into Marketing and Execution Lead and is based at New Cairo, Egypt

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Marketing and Execution Lead

Location: New Cairo, Egypt

What you will do

Lead all marketing activities For Essential Health segment from business planning to implementation of integrated marketing activities to deliver brand and business objectives.

The scope includes developing an annual business plan, managing new product launches, advertising across both conventional (TVC & Print) and media (Online, social media), PR and BTL. Brand Communication development is based on integrated consumer, shopper & professional insights and business opportunities.

Key Responsibilities

  • Drive brand plans for the segment with objective to grow brand equity, usage, consumption and loyalty to meet business objectives
  • Develop annual strategies for the segment’s brands based on brand objective
  • Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities
  • Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities.
  • Work closely with Sales and Professional teams to develop key customer programs that help to grow
  • Lead the planning and execution of new product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team
  • Through analysis on consumer, market and category trends, brand health, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future and initiatives
  • Manage and own the budget, forecasting and optimize spends for effective utilization of the investments
  • Implement process improvements

What we are looking for

Required Qualifications

  • Bachelor’s degree in business administration
  • 5-7 years relevant experience with FMCG/Consumer healthcare in a similar role
  • Strong communication and interpersonal skills
  • Strong leadership and business acumen
  • Work independently who is a good initiator with strong
  • Fluent in English and Arabic

What’s in it for you

  • Competitive Package
  • Learning & Development Opportunities
  • Kenvuer Impact Networks

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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