Senior Manager, Media Planning - Essential Health

The Senior Manager, Media Planning, Essential Health is responsible for overseeing and managing all aspects of global communications & media planning strategy in support of key global brand teams. As the Senior Manager, Planning for Essential Health you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation. 

Key Responsibilities 

• Drive the strategic development of global E2E comms planning process at Kenvue and execution through key global brands, in collaboration with local market requirements and agency processes 

• Develop and implement strategic comms & media requirements through global brand planning, content creation, and media planning cycles 

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation 

• Act as lead Media collaborator for Essential Health comms and media planning, in collaboration with Listerine, Johnson’s Baby and other global brand teams 

• Integrate central planning standards (sufficiency, alignment of business + comms objectives, downstream media requirements and best practices) into global brand team planning 

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies 

• Stay abreast of industry trends and technologies to recommend innovative media solutions 

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement 

What we are looking for 

Required Qualifications 

• Bachelor's degree in Marketing, Advertising, Communications, or related field 

• Minimum of 3 years of experience in communications or connections planning 

• Minimum of 7 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor) 

• Minimum of 5 years of media planning experience (strategy, tools, metrics, outcomes) 

• Proven track record of successfully executing media campaigns across various channels 

• Strong analytical skills with the ability to interpret data, make data-driven decisions, and build insights loop to support planning 

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders 

Desired Qualifications 

• Experience designing E2E comms planning process within a consumer brand organization 

• Experience participating in interagency team, spanning media, brand and production requirements 

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

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