Kenvue 目前正在招聘 a:
我们做什么
在 Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。
我们是谁
我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.
Role reports to:
Sales Planning & Operation Team Lead, Selfcare BU位置:
Asia Pacific, South Korea, Seoul, Seoul工作地点:
混合你会做什么
Responsibilities:
- Develop and execute shopper marketing strategies to drive brand awareness and sales growth.
- Collaborate with cross-functional teams, including sales, trade marketing, and product development, to create and implement effective marketing campaigns.
- Analyze shopper insights and market trends to identify opportunities and optimize marketing initiatives.
- Manage relationships with key retail partners and ensure alignment on marketing objectives and execution.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Coordinate with external agencies and vendors to develop marketing materials and promotional activities.
- Ensure compliance with company policies and industry regulations.
Specific Responsibilities:
- Operation:
- Budget management & tracker update
- POSM Forecasting / Actual tracking / Planning and Stock management (POSM tracker)
- Perfect Score Management (POSM / Detailing) with Efficiency Evaluation
- Perfect Scoring survey design & Setting (POSM / Detailing)
- Physical Availability (Prominence):
- Brand strategy execution as a bridge between brand marketing and field sales team
- POSM development by deploying marketing campaigns and execution management
- Online Asset Management (Online Prominence & Brand Activation)
- Online AD Strategy & Management (Search AD Optimization / Banner Asset Development)
- Mental Availability (HCP Engagement):
- HCP engagement (Online Contents & Offline Seminar Support with Professional MKT)
- Campaign execution for HCP (Setting Survey & Occasional Events)
- Detailing score management by quantifying Professional MKT Contents for perfect scoring system
- Promotional item management for HCP Event, Seminar Related Support
- Monthly budget execution planning (Cost/budget/qty) while communicating with field team
Qualifications:
- 3-7 years of experience in trade marketing and field sales, preferably in the pharmacy OTC business.
- Strong understanding of shopper behavior and retail environments.
- Excellent communication and interpersonal skills.
- Proven ability to manage multiple projects and meet deadlines.
- Creative thinker with a strategic mindset.
- Experience in the pharmacy OTC business.
- Proficient in English Verbal and Written Communication.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Strong network within the retail and pharmacy sectors.
- Proficiency in marketing analytics and tools.
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