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Shopper Marketing Manager (OTC)

职位职能:
发布日期:
结束日期:
ID:
2507037255W

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Kenvue 目前正在招聘 a:

Shopper Marketing Manager (OTC)

我们做什么

Kenvue,我们意识到日常护理的非凡力量。我们以一个多世纪的传统为基础,植根于科学,是标志性品牌的品牌 - 包括您已经熟悉和喜爱的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科学是我们的热情所在;关心就是我们的才能。

我们是谁

我们的全球团队由 ~ 22,000 名才华横溢的员工组成,他们的职场文化中,每个声音都很重要,每一个贡献都受到赞赏。 我们热衷于洞察, 创新并致力于为我们的客户提供最好的产品。凭借专业知识和同理心,成为 Kenvuer 意味着每天有能力影响数百万人。我们以人为本,热切关怀,以科学赢得信任,以勇气解决——有绝佳的机会等着您!加入我们,塑造我们和您的未来。有关更多信息,请单击 here.

Role reports to:

Sales Planning & Operation Team Lead, Selfcare BU

位置:

Asia Pacific, South Korea, Seoul, Seoul

工作地点:

混合

你会做什么

Responsibilities:

  • Develop and execute shopper marketing strategies to drive brand awareness and sales growth.
  • Collaborate with cross-functional teams, including sales, trade marketing, and product development, to create and implement effective marketing campaigns.
  • Analyze shopper insights and market trends to identify opportunities and optimize marketing initiatives.
  • Manage relationships with key retail partners and ensure alignment on marketing objectives and execution.
  • Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Coordinate with external agencies and vendors to develop marketing materials and promotional activities.
  • Ensure compliance with company policies and industry regulations.

Specific Responsibilities:

  • Operation:
    • Budget management & tracker update
    • POSM Forecasting / Actual tracking / Planning and Stock management (POSM tracker)
    • Perfect Score Management (POSM / Detailing) with Efficiency Evaluation
    • Perfect Scoring survey design & Setting (POSM / Detailing)
  • Physical Availability (Prominence):
    • Brand strategy execution as a bridge between brand marketing and field sales team
    • POSM development by deploying marketing campaigns and execution management
    • Online Asset Management (Online Prominence & Brand Activation)
    • Online AD Strategy & Management (Search AD Optimization / Banner Asset Development)
  • Mental Availability (HCP Engagement):
    • HCP engagement (Online Contents & Offline Seminar Support with Professional MKT)
    • Campaign execution for HCP (Setting Survey & Occasional Events)
    • Detailing score management by quantifying Professional MKT Contents for perfect scoring system
    • Promotional item management for HCP Event, Seminar Related Support
    • Monthly budget execution planning (Cost/budget/qty) while communicating with field team

Qualifications:

  • 3-7 years of experience in trade marketing and field sales, preferably in the pharmacy OTC business.
  • Strong understanding of shopper behavior and retail environments.
  • Excellent communication and interpersonal skills.
  • Proven ability to manage multiple projects and meet deadlines.
  • Creative thinker with a strategic mindset.
  • Experience in the pharmacy OTC business.
  • Proficient in English Verbal and Written Communication.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong network within the retail and pharmacy sectors.
  • Proficiency in marketing analytics and tools.

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