Social Commerce Manager - TikTok Shop

Social Commerce Manager - TikTok Shop

我们做什么

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我们是谁

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Role reports to：

Head of Amazon and Pureplay eComm

位置：

North America, United States, New Jersey, Summit

工作地点：

完全远程

你会做什么

Kenvue is looking for a strategic, results-oriented Social Commerce Manager to lead our TikTok Shop initiatives in the U.S. market. This role will be responsible for managing TikTok Shops end-to-end, driving performance across key metrics, launching new branded storefronts, and collaborating with internal and external partners to optimize our presence in the fast-evolving social commerce space.

Key Responsibilities

TikTok Shop Operations

• Manage all aspects of Kenvue’s TikTok Shop presence, including storefront setup, product listings, inventory, and pricing.

• Ensure a seamless and engaging shopping experience for consumers.

Performance Management

• Own and drive key performance indicators such as Gross Sales Volume, Impressions, and Reach.

• Monitor analytics and consumer behavior to inform strategy and optimize performance.

Shop Launches

• Lead the launch of new branded TikTok Shops across priority categories and product lines.

• Collaborate with brand and commercial teams to align launches with broader marketing and sales goals.

Cross-Functional Collaboration

• Partner with internal teams to evaluate and refine pricing, promotions, and pack/item selection for TikTok Shop features.

• Coordinate with supply chain, sales, and analytics teams to ensure operational readiness.

Strategic Partnerships

• Work directly with TikTok Shop representatives and Kenvue’s media agency to enhance our brand activation strategy.

• Leverage platform insights and best practices to improve campaign effectiveness and consumer engagement.

Innovation & Platform Exploration

• Stay informed on emerging social commerce platforms and trends.

• Provide recommendations for pilot programs and future platform investments.

What we're looking for

Required Qualifications

• 3–5 years of experience in eCommerce, digital marketing, or social commerce, preferably in the U.S. market.

• Demonstrated success managing TikTok Shop, DTC, or similar platforms.

• Strong analytical skills and experience with performance marketing.

• Excellent communication, project management, and cross-functional collaboration skills.

• Passion for social media, influencer marketing, and consumer engagement.

Preferred Qualifications

• Experience in consumer health, beauty, or CPG industries.

• Familiarity with TikTok Ads Manager, Creator Marketplace, and platform analytics tools.

• Understanding of U.S. DTC logistics and fulfillment models.

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对您有什么好处

$124,100.00 - $175,200.00

这考虑了许多因素，包括工作地点、候选人的技能、经验、教育水平和其他与工作相关的因素

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