Kenvue 目前正在招聘 a：
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Role reports to：
Business Manager, Skin Health, Skin & Essential Health BU位置：
Asia Pacific, South Korea, Seoul, Seoul工作地点：
完全现场你会做什么
This is a Sr. Brand manager position for Aveeno® to lead the brand with a short- and long-term strategy, marketing campaign, and strategic sales planning. As a stronghold brand in the Kenvue Skin Health portfolio, this position will play a pivotal role in leading the portfolio innovation partnered with regional and local key stakeholders.
[Responsibilities]
1) Research & analysis
- Analyzes key performance indicators and financial reports such as brand sales and offtake
- Conducts consumer/market research to find new opportunity area and assess the size of prize
2) Brand strategy development & execution
- Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
- Lead retail execution plan partnering with the shopper marketing team with BU and cross-functionally with the commercial teams.
3) IMC : Communication planning & execution
- Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Flawless execution of IMC and marketing campaign with sense of urgency
- Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
4) Innovation project management
- Own the project management execution for NPD and product initiatives to deliver expected results
- Leads the communication with related cross-functional teams
5) Key brand index management
- Keep track of brand health through appropriate measurement tools
- Plans and forecasts sales
- Budget planning and tracking
6) People Management
- Supervise a marketing trainee
[Requirements]
- Bachelor’s degree and above with relative brand management experiences
- 7+ years of FMCG marketing experience (Skin & Beauty industry experience is preferred ; not a must)
- Ability to speak and write in English and Korean fluently
- Strategic thinking & analytical and problem-solving skills
- Consumer-centric & agile mindset
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
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