ABM, Aveeno Body, Media and Comms

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We are seeking a dynamic and results-oriented Media and Comms Associate Brand Manager to join the Aveeno Body US Brand Growth team. In this role, you will be responsible for leading the integration of brand communications and creative activation across multiple touchpoints with special focus on national media. You will be responsible for ensuring brand equity is clear and consistent across various activations and is uniquely fit for that touchpoint objective.

What You Will Do:

Key Responsibilities:

• In this role you will lead media and communications to drive growth on Aveeno Body through strategy & execution with a national impact.
• You will be responsible for the key drivers of business performance, such as:
  • Building comprehensive go-to-market plans for our Body portfolio, owning 360 activation plans for new product innovation.
  • Supporting the development of creative briefs and media plans that align with strategic business goals and support product development and lifecycle management.
  • Crafting marketing communications (eg Digital, eCommerce and social, video, sampling, etc.), claims and impactful media plans with cross-functionals and external agency partners.
  • Monitoring, analyzing, and evaluating campaign performance metrics to continuously refine strategies and maximize ROI.
  • Uncovering insights about the category, competitor & retail customers to inform business recommendations.
  • Collaborating with internal departments including Customer Strategy, Finance, Regulatory, Legal, Global Brand Development, Supply Chain and Demand Planning.
  • Partnering closely with the customer teams and agency partners to ensure creative development process delivers against defined objectives, on time and effectively.

Required Qualifications:

• A minimum of a Bachelor’s degree is required, preferably in Marketing/Business or a related field.
• A minimum of 5 years of experience in marketing, brand management, or a related field, preferably within the CPG industry.
• Proven experience in asset development and bringing activations to life via retail, media, and influencer partnerships.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical and data-driven mindset, with the ability to interpret market insights and performance metrics.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience with tools such as Nielsen, Circana and Numerator for data analysis. Well versed in MS Excel & PowerPoint.
• Strong budget management and forecasting skills.

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