APAC Marketing Analytics Manager

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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

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Marketing Analytics Manager

This position reports into APAC Head of Marketing Analytics.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

What you will do

The Marketing Analytics Manager will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives across the APAC region. You will generate and present consumer insights, conduct special research projects, and provide strategic support and leadership for various marketing efforts. By leveraging business acumen and research findings, you will influence marketing strategies and objectives.:

Key Responsibilities

·       Marketing mixed Modelling and Media Analytics

·       Collaborate with the MMM agency, global Consumer Business Insights (CBI) team, and local cross-functional teams to enhance the coverage of marketing analytics through MMM across APAC.

·       Lead project timelines, budgets and support to govern reports quality and craft actionable insights for multiple cross-market MMM initiatives and assess the quality of region-led MMM report deliverables.

·       Conduct MMM simulations to optimize cross-market investment scenarios.

·       Visualize Brand and Marketing Expense (BME)  and Media future signals, execution health and business outcome cross marketing analytics to inform and shape business strategies.

·       Support priority brand penetration tracking, analysis and dashboard.

·       Support priority brand’s social listening analysis.

·       Support mental availability metrics tracking and dashboards

·       Support priority brands monthly business review of external trends & market share update

·       Support APAC CBI team’s operation

·       Translate complex data insights into actionable recommendations for cross-market sharing, communicating findings clearly and concisely to stakeholders at all levels.

·       Implement marketing analytics strategies aimed at driving business growth and optimizing campaign performance.

·       Collaborate with cross-functional teams to identify opportunities for improving marketing investments.

·       Stay up-to-date with industry trends and best practices to continuously improve marketing analytics capabilities.

What we are looking for

Required Qualifications

·       +10 years of experience in marketing & advertising analytics or a related field

·       Experiences in manage marketing mixed modeling and media analytics experiences in market research and competitive intelligence.

·       Experiences working with multiple markets and be able to accommodate timezone to work with partners and teams based in USA, China, Pacific, Japan and India

·       Strong project management skills to facilitate the projects with ontime delivery

·       Strong analytical skills with the ability to translate data into actionable insights.

·       Bachelor's degree in a relevant field, such as statistics, mathematics, business or equivalent in a related field.

Desired Qualifications

·       Expertise in data visualization and reporting tools, such as Tableau or Power BI

·       Experience in identifying and recommending research methodologies and preferred suppliers on a global basis.

·       Experience in conducting special research projects to support further penetration of existing markets, evaluate price, promotion analytics and support new product development.

·       Excellent communication and presentation skills.

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