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我們做什麼
在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
我們是誰
我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
高级品牌经理位置：
Asia Pacific, China, Shanghai, Shanghai工作地點：
完全現場你會做什麼
What you will do
The Assistant Brand Manager is responsible for developing new concepts and approaches for advertising and promotional plans, monitoring brand strategy implementation, analyzing key performance indicators and financial reports, overseeing market research and test market activities, and establishing partnerships with various enterprises. As the Specialist, you will guide the work of advertising agencies and build key customer relationships for market development and enhanced competitive market share:
Key Responsibilities
- Develop and execute innovative strategic portfolio strategies in alignment with company goals and objectives
- Analyze market trends and consumer insights to identify opportunities for growth and differentiation.
- Lead digital strategy and responsible for digital content & media development
- Work with media team / smkt team / sales team / external agencies to provide end-to-end digital communication.
- Analyze market trends and consumer insights to identify opportunities for growth and differentiation
- Manage marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher effectiveness
- Evaluate and implement improvements for expediting new and existing products and programs
What we are looking for
Required Qualifications
- 3-5 years of experience in brand management or related field
- Bachelor's degree (or above) in Marketing, Business Administration, or related field
- Proven track record of developing and executing successful brand strategies and marketing activities (IMC campaign & social seeding)
- Strong analytical skills with the ability to interpret data and make strategic decisions
- Excellent communication and leadership skills with the ability to collaborate effectively with cross-functional teams
- Ability to conduct advanced sales and competitive analysis
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