Associate Manager, Amazon Marketing

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The Associate Manager, Amazon Customer Marketing will play a critical role in driving consumer consideration and conversion across the Amazon ecosystem by activating high-impact customer marketing tactics. This role sits at the intersection of brand, commerce, and culture—combining paid amplification and organic marketing levers to deliver measurable business growth.
 

This individual will primarily focus on influencer marketing, out-of-home (OOH) activations, and sampling programs, while also owning key onsite optimizations that influence consumer decision-making, including PDP recommendations, Brand Store build-outs, and backend keyword strategy.
 

The ideal candidate has a strong pulse on social trends and cultural moments, understands what genuinely builds brand affinity, and knows how to translate social-first marketing into real commercial outcomes on Amazon. They are highly organized, thrive in complex, cross-functional environments, and excel at driving collaboration across multiple partners and stakeholders.

Key Responsibilities:

Customer Marketing & Campaign Activation

• Lead the activation of Amazon-centric customer marketing programs, including: influencer marketing campaigns (paid and organic), out-of-home (OOH) media and experiential activations, sampling programs that drive trial, consideration and conversion, and onsite merchandising
• Partner with internal teams and agencies to bring social-first ideas to life in ways that feel culturally relevant, authentic and performance-driven
• Ensure all programs are designed to drive measurable business impact, not just awareness or engagement

Paid & Organic Amplification

• Support the development and execution of paid amplification strategies to extend the reach and effectiveness of influencer and marketing campaigns.
• Collaborate with media and performance teams to align messaging across paid media, organic social and onsite placements
• Identify opportunities where organic momentum (social buzz, creator content, cultural moments) can be scaled through paid tactics on Amazon and beyond

Amazon Onsite Optimization

• Own and execute onsite optimization levers that influence consumer consideration, including: PDP recommendation optimizations, brand store build-outs and refreshes, backend keyword strategy and discoverability enhancements
• Work closely with onsite, SEO and performance teams to ensure content and merchandising strategies reflect current consumer language, trends and behaviors
• Continuously identify opportunities to improve the shopper journey and elevate brand storytelling on Amazon

Cross-Functional Collaboration

• Serve as a highly collaborative partner across brand, media, creative, agency, sales, operations and analytics teams
• Manage multiple workstreams simultaneously while ensuring alignment, clear ownership and timely execution
• Navigate ambiguity and complexity with confidence, proactively identifying risks and solutions

Performance & Optimization

• Track campaign and onsite performance to assess what is driving consideration, engagement and sales
• Translate insights from performance data, social trends and consumer behavior into clear recommendations and optimizations
• Support ongoing test-and-learn approaches to evolve customer marketing strategies over time

Required Qualifications:

• Bachelor's degree required
• 4–6 years of experience in customer marketing, brand marketing, digital commerce, or social/influencer marketing, preferably with Amazon experience
• Strong understanding of Amazon’s ecosystem, including onsite merchandising fundamentals (PDPs, brand stores, keywords, discoverability)
• Proven experience activating influencer marketing campaigns and working with creators, agencies and paid amplification partners
• Demonstrated ability to connect brand storytelling with commercial outcomes
• Highly organized with exceptional project management skills and attention to detail
• Comfortable managing multiple initiatives simultaneously in a fast-paced, high-complexity environment

Desired Qualifications:

• You have a strong pulse on social and cultural trends, and can identify what truly resonates with consumers versus what feels forced or inauthentic
• You understand how to build brand affinity through social-first marketing, while still being grounded in performance and sales metrics
• You are both strategic and scrappy—able to zoom out to see the big picture and zoom in to execute flawlessly
• You thrive in collaboration and are known for bringing clarity, structure, and momentum to complex teams and projects
• You are curious, proactive, and constantly looking for new ways to evolve how brands show up on Amazon

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