Brand Activation Manager FemCare BNL

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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

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Brand Activation Manager Fem Care BNL (PG25)

This position reports into the Head of Brand Activation Mass BNL and is based in Antwerp or Utrecht.

Who we are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives.  Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

Join us in shaping our future–and yours. Watch us here.

What will you do

The Brand Activation Manager Fem Care is responsible for the Fem Care brands (o.b.®, Carefree®, Vania®)
and to realize the ambitious growth ambitions for the upcoming years across Benelux and in the different channels (Mass Retail – Drugstores – Ecomm).

The role will also involve frequent interactions with the Central Europe cluster to provide input and make sure we both feed into the global strategy and assure locally we get the required tools/support to grow our Fem Care business.

Key Responsibilities

• Own the Business Planning process for Fem Care:
  • Set the strategy for your brands on mid-and long term.
  • Own & Track business performance and LEAD mitigation plans when needed.
  • Manage Marketing budget and full P&L responsibility.
  • undefined
  • Portfolio management and manage the day-to-day business:
    • Kenvue is present in different Fem Care segments (tampons, liners, menstrual pads), with different sub brands. You will be responsible for the full portfolio management.
    • Local coordination of new product launches, relaunches and AW changes.
    • undefined
    • Lead & execute strong brand & consumer communication:
      • Set-up annual media plan together with Media Marketing manager (social media / OLV campaigns, influencer marketing).
      • Creation & distribution of digital assets fit to communication objective.
      • Collaborate with Media team to track results and get learnings to improve.
      • undefined
      • Lead & execute the activation plan for O/O with excellence:
        • Grow the brand via category optimizations and shopper activations with retailers.
        • Customer & Category Trade story development in conjunction with regional and global support.
        • Excellence in execution: creation of picture of success and tracking of PS levers.
        • Collaborate closely with lead stakeholders across the cluster to access best in-class best practices.
    •  What we are looking forAbove all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit. 
      • Agility & Ownership:
        • You love to take ownership, even beyond your scope of responsibility.
        • You constantly look for opportunities and you are to compliantly achieve success.
        • You have a very high propensity for collaboration & cross functional ways of working.
        • undefined
        • Outside-in Focus:
          • Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores and e-com channel.
          • Excellence in stakeholder management internally and externally.
          • Build strong value-added partnerships with customers and other external stakeholders to generate perspective and insights.
          • undefined
          • Daring Spirit:
            • Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.
            • Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.
            • Dares to take risks aligned with Credo-based decision-making.
            • undefinedRequired QualificationsundefinedExperience3 to 5 years of experience in Marketing or Customer & Shopper Marketing roles with proven track record.Previous experience in FMCG environmentPrior agency and budget management responsibilities. EducationMaster’s Degree or equivalent.LanguageFluency in English, Dutch, French What’s in it for youCompetitive Benefit PackageFlexible working policyPaid Company Holidays, Paid Vacation, Volunteer Time & More!Learning & Development OpportunitiesEmployee Resource Groups Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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