Brand Activation Manager Pharma

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

位置：

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你會做什麼

Kenvue is currently recruiting for:

Brand Activation Manager Pharma Channel

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including OLYNTH®, IMODIUM®, NICORETTE®, NEUTROGENA®, LISTERINE®, JOHNSON’S® and OB®  that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

This position reports to Brand Activation Lead  and is based at Bucharest – Romania.

What You Will Do 

Key Responsibilities

 1.      Effective contribution to implementation of Brand Activation Plans

·       Implementation of execution of the Commercial Plan, with particular focus on the 4 P's analysis (Product, Place, Price and Promotion).

·       Implementation of the EXECUTION of the annual plans into the Point of Sales, increasing the brand visibility through Perfect store and Category Management projects. Ensure to match the sales cycles needs and the peak of seasonality.

·       Check campaign performance through consistent critical metrics measurement.

·       Handle the budget assigned, maximizing the efficiency of the actions implemented to optimize the Return on the Investment. Follow the requirements related to Cosmetics and Medical Devices collaborating with Regulatory, Medical Affair, Health Care Compliance and Legal Departments.

·       Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability

2.     Be a counterpart to the local channel teams and major customers.

·       Provide the channel teams with all the product and marketing information and material needed. Align on customer targets and give input on tracking measures, in line with the Activation Plan. Ensure relevant product & shopper training for sales team with support of regulatory team.

3.     Monitor the Market / Insights

·       Be knowledgeable on syndicated data use and interpretation, having the responsibility for in-depth Market Share Tracking on Channel and customer and discuss relevant actions with the sales and Hub Brand Teams respectively.

·       Provide to Hub Marketing with analysis with competitive information & highlight local challenges and relevant category insights based on behaviors of shopper trends.

4.     Support on the local BTL budget (BME) & understanding of brand P&L.

5.     Contribute to effective country representation at Hub Brand Alignment Meetings (international forums, monthly meeting with centralized Southern Europe cluster colleagues and multi-functional commercial teams), highlighting  local business needs to increase the sellout and product rotations (ensuring to be delivered on time) and promoting local achievements and results.

6.     Input on local issues and requirements to brand strategy & brand plans expected.

What we are looking for

Required Qualifications 

• Bachelor's Degree, preferably with preliminary Marketing and/or Trade Marketing experience, preferably in pharmacy
• Analytical skills, structured approach, and results oriented.
• Accurate planning, organizational and decision-making skills
• High integrity, ethical & professional.
• Agile Mindset and attitude
• Project management skills, ability to collaborate with multiple partners, prioritize high impact activities
• Excellent communication skills with the ability to build positive relationships with partners both internally and externally
• Fluent in English

What’s in it for you

·    Competitive Salary Package

·    Learning & Development Opportunities

·    Employee Resource Groups 

·    Hybrid work scheme

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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