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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
Sr. Brand Manager, Tylenol, Selfcare BU位置：
Asia Pacific, South Korea, Seoul, Seoul工作地點：
混合你會做什麼
Tylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:
Key Responsibilities
- Develop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plans
- Develop longer term growth plan including brand portfolio strategy
- Analyze key performance indicators and financial reports to identify opportunities for improvement
- Conduct in-depth sales and competitive analysis to drive business growth
- Drive market intelligence gathering process to uncover new opportunities
- Develop full year marketing plan to strengthen brand equity
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Develop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscape
- Flawless execution of IMC and marketing campaign with agile mindset
- Evaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvement
- Develop and execute HCP engagement plan
- Support innovation projects
- Conduct consumer/market research to find new opportunity areas and assess the size of prize
- Analyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives
- Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.
- Manage brand budgets effectively to maximize ROI and achieve business objectives
What we are looking for
Required Qualifications
- Bachelor’s degree and above with relative brand management experiences
- 7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)
- Proven track record of successfully managing brand campaigns and driving brand growth
- HCP Communication and utilizing medical reference experience is preferred
- Demand forecasting & P&L management experience
- Strategic thinking & analytical and problem-solving skills
- Consumer-centric & agile mindset
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Excellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholders
- Ability to speak and write in English and Korean fluently
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