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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
Sr. Brand Manager, Nicorette, Selfcare BU位置：
Asia Pacific, South Korea, Seoul, Seoul工作地點：
混合你會做什麼
The Selfcare(OTC) brand manager is responsible for developing and executing comprehensive advertising and promotional plans, analyzing market trends, and overseeing product development feasibility projects:
Key Responsibilities
- Develop and execute innovative marketing strategies for OTC brand products
- Develop Brand Portfolio management for drive brand growth and market share
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities
- Create compelling brand messaging and positioning to resonate with target audience
- Lead market research initiatives and evaluate market activities
- Identify market trends and consumer insights to inform brand strategy
- Analyze key performance indicators and financial reports to inform decision-making
- Forecast demand and contribute to sales forecast reviews for assigned product line
- Supervise and evaluate the work of agencies in various areas
- Cooperate with cross-functional teams(RA, Finance, Design, Data, etc)
- Establish and nurture customer relationships and partnerships and effectively manage key opinion leader relationships in the healthcare industry
What we are looking for
Required Qualifications
- 4-6 years of experience in brand management or related field
- University/Bachelors Degree or Equivalent in Marketing or related field
- Proven track record of successfully launching and managing OTC brand products
- Strong analytical skills to interpret market data and consumer behavior
- Ability to think creatively and strategically in the context of business management.
- Excellent communication and leadership abilities to drive cross-functional collaboration
- Demonstrated ability to work effectively in a team environment and demonstrate leadership skills
- Strong project management skills with a keen eye for detail and accuracy
Desired Qualifications
- Advanced English and Korean language proficiency(Oral and written)
- Proven track record of creativity in problem-solving and overcoming obstacles
- Advanced analytical skills and proficiency in MS Office applications
- Excellent written and verbal communication skills
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