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我們做什麼
在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
Essential health and self care lead -TWHK位置：
Asia Pacific, Taiwan, Taipei, Taipei工作地點：
混合你會做什麼
This role is responsible to support Kenvue TWHK portfolios and category strategies guided by marketing manager. He or She is the owner of several categories or brands and responsible for developing integrated marketing activation plan to deliver brand and business objectives.
Key Responsibilities
Consumer-Centric Strategy Development
- Utilize category and consumer insight to identify category growth driver and develop solutions for brand to build differentiation and competitiveness in the market.
- Build best consumer experience across different shopper touchpoints including online and offline
Business & Financial Acumen
- Identify key investment priority and drive P&L result
- Manage BME with expertise in budgeting
- Drive brand contribution improvement with better mix and planning
Deliver brand growth through execution excellence
- Manage brand through existing business or new product launch to drive category and share growth, brand equity and loyalty.
- Manage marketing operation discipline from planning to execution and co-working with cross-functional team.
- Campaign management/execution: develop IMC campaign or adaptation campaigns consumer communication, including agency management, quality control, campaign performance monitoring etc.
- Evaluate result for campaigns and ability to come out improvement plans
- Shape best experience to connect consumer with integrated data framework that leveraging both conventional and new media (Online, social media), PR and BTL (brand communication in-store
- Collaborate with 3rd party partners and manage relationships.
Key Deliverables:
Market Share, Sales, Offtake, Category Growth, Brand Contribution, investment Effectiveness, Operation discipline
Key stakeholders are regional segment team- MA brand team, RDL, and local cross functional team, TWHK retailer marketing team and agency strategic partner
Required Qualifications
- Bachelor’s degree or equivalent in Business, Marketing, or a related field.
- At least 5+ years of brand and product management experience with proven track record. Prior experience in FMCG industry is a bonus.
- Brand P&L manage experience. you've owned numbers and delivered
- Good discipline and attention to details
- Good English proficiency in written and oral
- Strong communication and interpersonal skills
- Resilience, agile mindset to cope with ambiguity & pressure
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