Digital Experience Manager - Aveeno

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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

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你會做什麼

The Digital Experience Manager for Aveeno will own the strategy, content planning and creation, as well as development and optimization of digital experiences across owned channels (Website, CRM, etc.). This role focuses on delivering seamless, engaging, and personalized consumer experiences that align with brand objectives and drive engagement throughout the consumer journey. Working closely with cross-functional teams, the Digital Experience Manager will manage day-to-day execution of the digital product roadmap and contribute to continuous improvement initiatives.
 

Key Responsibilities

• Own the strategy, content plan, and execution for all Aveeno digital experiences (Website, CRM, guided selling), ensuring alignment with brand objectives.
• Collaborate with brand category partners and media teams to maintain a consistent and engaging consumer experience across owned channels
• Assist in creating and optimizing high-quality, SEO & AEO-friendly content that drives engagement and organic visibility.
• Monitor content performance and recommend updates or improvements based on data and consumer trends.
• Execute email marketing campaigns using automation tools to deliver personalized communications based on consumer behavior.
• Track CRM list growth and apply best practices for list hygiene and segmentation.
• Create and monitor key performance indicators (KPIs) for digital initiatives and provide insights to inform continuous improvement.
• Work within Agile product development processes, contributing to sprint planning and backlog refinement.
• Partner with cross-functional teams to ensure timely delivery of projects and seamless integration across platforms.
   

What we are looking for

Required Qualifications

• Candidates must be legally authorized to work in the United States
• Bachelor’s degree in Marketing, Business, Technology, or a related field
• Experience: 5-8 years in digital marketing, eCommerce, or consumer experience management.
• Strong understanding of digital platforms, content optimization, and consumer engagement strategies.
• Ability to manage multiple projects and collaborate effectively with cross-functional teams.
• Familiarity with analytics tools (e.g., Google Analytics) and data-driven decision-making.
• Excellent communication skills (written and verbal) and attention to detail.
• Creative problem-solving skills and a proactive approach to improving consumer experiences

 
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Kenvue 很自豪能成為一個機會均等的雇主。所有合格的申請人都將根據業績獲得就業考慮，不分種族、膚色、宗教、性別、性取向、性別認同、年齡、國籍或受保護的退伍軍人身份，並且不會因殘疾而受到歧視。