Digital & Shopper Marketing Manager

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

位置：

工作地點：

你會做什麼

The Digital & Shopper Marketing Manager is responsible for executing retailer shopper marketing and  online and digital marketing programs, gathering and translating ideas into profitable campaigns, analyzing program effectiveness, and collaborating with the corporate marketing team to maximize initiatives and develop new ones:

Key Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement
• Manage and optimize digital advertising campaigns across various platforms
• Analyze data and metrics to track performance and make data-driven decisions
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals
• Stay current with industry trends and best practices to continuously improve digital marketing efforts
• Develop and implement innovative internet marketing strategies to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction
• Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
• Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
• Analyze program effectiveness and utilize findings to enhance market site performance
• Drive the development of new marketing initiatives in alignment with corporate marketing goals

What we are looking for

Required Qualifications

• Minimum 8-10 years of proven experience in managing shopper marketing & digital marketing programs
• University/Bachelors Degree or Equivalent in Marketing or related field
• Proven track record of successfully managing digital marketing campaigns
• Strong analytical skills and ability to interpret data to drive strategy
• Excellent communication and collaboration skills

Desired Qualifications

• Demonstrated success in guiding business partners through the design process
• Strong understanding of design strategy methods and practices
• Ability to conceptualize across multiple platforms and drive innovative solutions
• Excellent visual, written, and oral communication skills
• In-depth knowledge of design and cultural trends
• Experience in Consumer Package Goods industry is a plus
• Proficiency in leveraging design thinking in a tactical business context

對您有什麼好處

這考慮了許多因素，包括工作地點、候選人的技能、經驗、教育水準和其他與工作相關的因素

Kenvue 很自豪能成為一個機會均等的雇主。所有合格的申請人都將根據業績獲得就業考慮，不分種族、膚色、宗教、性別、性取向、性別認同、年齡、國籍或受保護的退伍軍人身份，並且不會因殘疾而受到歧視。