Kenvue 目前正在招聘 a：
我們做什麼
在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
我們是誰
我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
电商营销和规划总监位置：
Asia Pacific, China, Shanghai, Shanghai工作地點：
完全現場你會做什麼
Content Lead for social eCommerce drive our digital content strategy, build industry leading content capability and ensure continuous content innovation. The key responsibilities for this role include establishing a robust digital content strategy and content iteration model, building a centralized Content Hub for AI-driven assets and influencer (KOL/KOC) short videos, and oversee the creation and iteration of massive contents. Additionally, this role will scale up the promotion of high-quality short videos and bridge the gap between brand and channel to deliver consistent brand equity and messaging.
By implementing a strategic approach to content creation and iteration, the Content Lead will enhance engagement and drive conversion through compelling contents, and ensure cohesive messaging and stronger brand equity. Meanwhile, this role will accelerate content performance, maximize ROI from social e-commerce initiatives, and position the company as a leader in digital content excellence.
Key R&Rs:
1) Establish Digital Content strategy and Content Iteration model
2) Establish Content Hub: content pool for AI, KOL/KOC Short videos, on site PDP/short videos
3) Reshape structured content (title, key words, occasion, Q&A) that can increase AI recognition
4) Lead massive short videos creation and iteration with standardized library & coding
5) Monitor and select effective content to framework winning script after horse racing
6) Re-edit and produce massive short videos based on winning script
7) Scale up heating on high quality short videos
8) Bridge brand and channel for consistent brand equity and message delivery
如果您是殘障人士，請查看我們的 殘障人士援助頁面瞭解如何申請便利
