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在 Kenvue,我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎,植根於科學,是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成,他們的職場文化中,每個聲音都很重要,每一個貢獻都受到讚賞。 我們熱衷於洞察, 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心,成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本,熱切關懷,以科學贏得信任,以勇氣解決——有絕佳的機會等著您!加入我們,塑造我們和您的未來。有關更多資訊,請按兩下 here.
Role reports to:
Pureplay Ecommerce Business Unit Head位置:
Europe/Middle East/Africa, United Kingdom, Reading, Berkshire工作地點:
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Kenvue are seeking a motivated and driven high-performing individual to join our growing UK eCommerce team as eCommerce Customer Development Manager on a 1year fixed term contract. Reporting into the Business Unit Head, the primary objective of the eCommerce CDM role is to support delivery of customer revenue targets by driving increased eCommerce sales and winning share across all categories Kenvue play in. You will lead the execution of customer sales and marketing programs and have ownership of the customer relationships. This will include influencing & executing shopper strategies, driving assortment, pricing, operational set-up as well as leading customer negotiations and annual business plans.
Key accountabilities
- Internally & externally, the day-to-day lead and owner for your business with responsibilities including:
- Full accurate forecasting and P&L ownership, delivering on specified business targets (sales, spend and profit targets - INS, TCI, NTS, Net GP)
- Partner with squads, digital teams and commercial strategy teams to identify and execute eCommerce opportunities, keeping the business informed of any progress/challenges and subsequent help needed
- Ensure we have an ‘outside in’ lens on the business looking at competitor activities in the eCommerce channel and in your account. Analyse channel performance, and create plans to optimize top and bottom-line
- Support eCommerce customer service teams and supply chain to ensure processes are operating efficiently
- Follow standard methodologies to improve presence on eCommerce websites: actively implementing customer plans, SKU and product detail page improvements, pricing, promotion, etc.
- Stay informed about industry trends and best practices, especially within FMCG e-commerce, health, and beauty sectors
- Building positive relationships with your key contacts/buyers
- Designing and executing great business plans including negotiating the implementation
- Build and lead promotional activities in line with Kenvue corporate guidelines
- Propose and pilot new e-commerce tactics such as bundling, subscription models, or loyalty programs to drive engagement
- Analyse channel performance, and create plans to optimize top and bottom-line
- Identify share of voice opportunities to drive market out-performance
- Drive excellence in execution of New Product Introductions (NPI) and integrated brand campaigns, ensuring brand visibility and optimising customer engagement
- Drive excellence in execution of New Product Introductions (NPI) and integrated brand campaigns across the channel, ensuring brand visibility and optimizing customer engagement.
Influence & Impact
- Gains stakeholders’ commitment through persistent, yet consultative, selling and leadership techniques
- Follows the negotiation process to achieve a positive agreement with the customer
- Embody a growth mindset, with a strong competitive edge to develop plans to win consumers everyday – and beat the competition.
- Motivates and encourages peers and others to achieve higher levels of performance
- Influences a diverse group of stakeholders, at multiple levels, to drive initiatives forward and create strategic vision
- Constructs and delivers persuasive impactful communications that garner broad support and enthusiasm
- Develops creative solutions to achieving mutual agreements, while actively managing the impact on the company
Agility
- Challenges status quo and continuously seeks business improvements
- Demonstrates the ability to view opportunities and issues from multiple perspectives to arrive at the best possible solution
- Considers both short and long-term impact of decisions and develops alternative strategies to improve flexibility of thinking
- Displays conviction to support an idea, while simultaneously recognizing when and if to acquiesce
Education and experience requirements
- Bachelor’s degree or higher
- Experience in retail account management, sales planning, account development for online customers.
- Previous negotiation experience
- Ability to drive strategy and change while implementing, analysing and reporting on numerous concurrent projects. Ability to navigate well in ambiguity.
- Strong analytical skills. Ability to read, manipulate and understand data in order to make effective commercial decisions
- Highly organised and able to run multiple projects/tasks simultaneously and effectively prioritise projects and tasks
- High level of autonomy and enjoy networking to achieve results
TECHNICAL/PROFESSIONAL SKILLS
- Analytical skills
- Commercial fundamentals
- Market assessment and targeting skills
- Channel understanding and needs identification
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