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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
Director Marketing- Fem Care位置：
Asia Pacific, India, Maharashtra, Greater Mumbai工作地點：
完全現場你會做什麼
Job Description Template
Kenvue is currently recruiting for:
Group Product Manager – Fem Care
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who we are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
Role reports to: Director Marketing – Fem Care
Location: Mumbai
Travel %: 15%
What you will do
The Group Product Manager in Fem Care will be responsible for a designated Fem Care portfolio. The candidate will be responsible to deliver brand and business outcomes by designing and executing brand plans, activations and delivering innovation to strengthen brand preference with Consumers. The candidate will be closely collaborating with cross functional teams and external partners.
Key Responsibilities
Delivering brand and business outcomes (Sales, Share, Awareness and Equity parameters): Develop end to end understanding of consumers journey to identify key growth drivers. Design and execute an Integrated Brand Plan to deliver business and brand objectives (ATL and BTL). Driving data-based decision making by applying analytics to business metrics, forecasting and overall portfolio management
Integrated Communication with consumers: Conceptualizing and execution of integrated brand campaigns with compelling content that brings alive the science and superiority behind our products
Managing Brand Marketing Expenses: Efficiently and effectively allocating brand marketing expenses across initiatives, touchpoints to drive brand objectives
Digital & Performance Marketing: Being digital first in approach to media-mix while targeting Consumers, with focus on campaign optimization and driving efficiencies
Internal & External Partnerships:
1) Conducting and analyzing user research to understand consumer needs with the Insights team.
2) Close collaboration with Media, Brand Activation, Brand Communication and PR agency in order to deliver the marketing objectives
3) Regional Franchise Teams: The candidate would drive interactions & dialogue with Regional Franchise Teams to give strategic direction for relevant portfolio for India that meets consumer needs
4) Cross-organizational collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies)
What we are looking for
Required Qualifications
Post Graduate studies in Business Management from Tier 1 Business School
Total experience – 6+ years of experience with 3+ years in Marketing of consumer health brands preferred; sales experience in FMCG is preferred
Experience in digital touchpoints, performance marketing for FMCG will be preferred
Excellent communication and collaboration abilities
Has knowledge and past experience of working with Brand Equity, HHP , Nielsen retail data, U&A and Media Mix modelling data sets to analyze and drive business opportunities
Strong Commercial Acumen to identify distribution and sales opportunities in close collaboration with sales team
Past experience with P&L Management, New product development , Launching Integrated marketing campaigns
Have practical experience of Agency and Vendor Interfaces and Negotiations
What’s in it for you
Competitive Benefit Package*
Paid Company Holidays, Paid Vacation, Volunteer Time & More!
Learning & Development Opportunities
Kenvuer Impact Networks
This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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