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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
Giám Đốc Thương Mại位置：
Asia Pacific, Vietnam, Ho Chi Minh, Ho Chi Minh工作地點：
混合你會做什麼
This role will lead the customer & trade marketing function for Kenvue Vietnam across all general & modern trade channels. The person will be part of sales leadership team and will work closely with channel heads, business operations team, finance & marketing to develop the holistic go to market, promotion & retail environment strategy. The role will report into the Country Head of Kenvue Vietnam.
A. Develop 5P strategies across retail environments (REs), annual and quarterly plans based on
Category and Brand Strategies Robust RE, shopper Customer insights.
B. Ensure profitability goals are met by optimizing overall investments
C. Build customer loyalty program & activation for key spike customers
What will you do
- Build Go to market roadmap for GT & MT (Hyper, supers, MTI Traditional pharmacy, Wholesale & grocers) X brand priorities for Vietnam
- Deliver Consumer NTS, GDS, Market share, dsitribution & CIW target
- Shape organization’s understanding of Channels shoppers across All Franchises (Baby, Skin, Oral) and strengthen customer & shopper marketing fundamentals on business
- Define Where-to-Play (Right stores by channel) and How-to-Win choices (Visibility, Assortment, Distribution, Trade terms)
- Develop Quarterly Activity and Promotion activity grid across Res
- Work with channel heads and internal business plan head to develop rolling 3 to 12 month business forecast
- Develop comprehensive BTL, promotion & activation plan across RE to deliver the business plan
- Craft out strategy for having clear roles of product portfolios X RE
- Outside in thinking: Understand key competitor activity Across RE and track competition performance share to mine insight & opportunities Deliver Indirect Channels RE business sales target
- Measure promotion effectiveness to deploy promotion which have best ROI
- Input in the Innovation process and develop Go to Market strategy for organization and New Product
- Develop 5P’s communication tools to sales Team to execute the plans
- Hold the CIW spends for the organisation and provide monthly updates and insights for effective deployment of investment
- Measure promotion effectiveness to deploy promotion which have best ROI
What we are looking for
Qualifications & Requirements:
Education:
- Bachelor degree in business or a related field, with a strong understanding of FMCG business operations. MBA is a plus
Experience & Skills:
- A minimum of 10+ years of experience in FMCG with prior experience of minimum 4-5 years in trade marketing, sales, or a related field.
- Experience with managing trade spends and budget management
- Proven ability to:
- Coach and develop direct reports (e.g., Channel Trade Marketing Managers).
- Collaborate effectively across functions (Sales, Marketing, Finance, Supply
- Chain).
- Align teams with a “One Team” mindset.
- Strong analytical skills to assess shopper behavior, channel performance, and promotional effectiveness.
What’s in it for you
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
- Learning & Development Opportunities
- An opportunity to partner with leadership teams in bringing in the best talent on board!
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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