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Junior Brand & Shopper Activation Manager

職位類別:
發佈日期:
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ID:
2507038405W

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Junior Brand & Shopper Activation Manager

我們做什麼

Kenvue,我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎,植根於科學,是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成,他們的職場文化中,每個聲音都很重要,每一個貢獻都受到讚賞。 我們熱衷於洞察, 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心,成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本,熱切關懷,以科學贏得信任,以勇氣解決——有絕佳的機會等著您!加入我們,塑造我們和您的未來。有關更多資訊,請按兩下 here.

Role reports to:

Brand & Shopper Activation Lead

位置:

Europe/Middle East/Africa, Poland, Mazowieckie, Warsaw

工作地點:

混合

你會做什麼

As Junior Brand & Shopper Activation Manager you will be responsible for top Kenvue brands in Poland. You will report to Brand & Shopper Activation Manager.

Responsibilities:

  • responsibility for the brand communication strategy and execution,
  • development, implementation, and execution of annual strategic and operating plans,
  • implementation of long-term plans and NPIs pipeline for the category,
  • driving consumer, shopper & customer activation agenda (offline & online) for respective brand(s)
  • initiating and creating multichannel propositions and sales support tools for key customers,
  • conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales, offline and online respectively,
  • managing & executing omnichannel activations with trade marketing & digital support
  • evaluation of activities, research, advertising campaigns & customer’s promotions
  • systematic control of competitors activities in the segment,
  • effective budget planning & management and setting priorities based on evaluations,
  • effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies),
  • best in class customer cooperation, including category meetings & customer workshops,
  • close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.

Required experience:

  • strong cross-functional marketing experience (Brand Activation / Trade Marketing) with minimum 2 years at similar position in FMCG industry knowledge of skin care category will be an additional advantage,
  • experience in Trade Marketing projects & activations coordination
  • strong interest in digital marketing
  • experience in working with marketing agencies, including digital scope,
  • analytical & financial skills (P&L, ROI),
  • strong communication and presentations skills,
  • very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities,
  • high level of inner motivation & proactive approach,
  • fluent English and Polish is a must.

We Offer:

  • Interesting job in a prestigious international healthcare company,
  • Possibility to work on brands being key market players with strong heritage,
  • Highly professional environment,
  • Friendly and supportive team members and management,
  • Opportunities for professional growth and career development,
  • Possibilities to take part in different projects,
  • Many employee benefits, such as medical care, life insurance etc.

 Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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