Manager, Shopper Insights

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

位置：

工作地點：

你會做什麼

The Manager, Shopper Insights is a high-impact role that sits at the intersection of shopper behavior and analytics, category development and customer strategy. You will bring an outside-in focus and partner closely with Category Management, Customer Development, Brand Growth and Retail teams to lead shopper understanding and translate that into business decisions to drive Skin Health & Beauty category growth in our key retailers.

This role is ideal for someone who has solid expertise in shopper insights and category management, but who also is a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

Key Responsibilities:

• Lead shopper insights responsibility for Skin Health & Beauty segment
• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go-to-market execution
• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights
• Develop seamless, holistic shopper understanding across physical and digital touchpoints, demonstrating a firm grasp of omnichannel shopper behavior
• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing and promotional strategies
• Leverage qualitative and quantitative research elements, glean insights and embed foundational shopper understanding throughout the Customer Development Organization and Sales teams to directly impact strategies for brands and retail activation
• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions
• Identify learning needs and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni-testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities

What we are looking for

Required Qualifications:

• A minimum of a Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field; Master's degree preferred
• A minimum of 5 years of experience in shopper insights, market research, category management or related field
• Proven track record of successfully leading shopper insights for mega category in a multinational company
• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making
• Strong working experience with US retailers and landscape
• Experience in omnichannel shopper journeys and, specifically ecommerce shopper understanding
• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase, etc.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights
• Experience in Self/Personal Care and/or Skin Health & Beauty is preferred

對您有什麼好處

這考慮了許多因素，包括工作地點、候選人的技能、經驗、教育水準和其他與工作相關的因素

Kenvue 很自豪能成為一個機會均等的雇主。所有合格的申請人都將根據業績獲得就業考慮，不分種族、膚色、宗教、性別、性取向、性別認同、年齡、國籍或受保護的退伍軍人身份，並且不會因殘疾而受到歧視。