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Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

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Marketing Lead, Dr.Ci:labo Healthcare Professional (HCP)

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

Director, HCP Engagement, JP & KR

位置：

Asia Pacific, Japan, Tokyo-To, Chiyoda

工作地點：

混合

你會做什麼

The HCP Marketing Manager will lead the strategy and execution of healthcare professional (HCP) engagement to build strong advocacy for skin care and drive HCP brand recommendation (Dr.Ci:labo). This role is responsible for shaping evidence-based, insight-driven initiatives that strengthen Dr.Ci:labo scientific credibility, increase recommendation, and establish long-term partnerships with key skin care HCPs.

The role requires close collaboration with Brand Marketing, Medical, Sales, and Global/Regional teams to deliver impactful programs across multiple HCP touchpoints.

Key Responsibilities

        HCP Strategy & Engagement

  • Develop and execute a comprehensive HCP marketing strategy to drive Dr.Ci:labo advocacy and recommendation among dermatologist and related skin care professionals.

  • Translate clinical evidence and brand strategy into compelling HCP value propositions.

  • Design and deploy segmented engagement plans by HCP type, influence level, and lifecycle stage.

       Scientific Communication & Content Development

  • Lead the creation of scientific and educational content (detail aids, presentations, digital assets, training materials) aligned with clinical data and regulatory standards.

  • Partner with Medical Affairs to ensure accuracy, compliance, and scientific credibility of all HCP materials.

  • Champion evidence-based messaging that differentiates Dr.Ci:labo in disease prevention, oral health outcomes, and daily patient care.

Advocacy & HCP-KOL Management

  • Identify, engage, and nurture Key Opinion Leaders (KOLs) and high-impact advocates within the HCP community.

  • Plan and execute advisory boards, expert meetings, speaker programs, and congress engagement.

  • Build sustainable advocacy platforms that amplify peer-to-peer influence and recommendation behavior.

Campaign & Activation Excellence

  • Lead end-to-end execution of HCP campaigns across field force, digital, and professional channels.

  • Drive integrated omnichannel activation, including face-to-face, digital detailing, webinars, and educational platforms.

  • Track performance and continuously optimize programs based on insights.

Insights, Analytics & Performance Management

  • Leverage market research, HCP insights, and performance data to inform strategy and execution.

  • Define KPIs linked to advocacy, recommendation, engagement, and campaign effectiveness.

  • Regularly evaluate ROI and recommend course corrections to maximize impact.

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