Marketing Manager, Innovation - Baby

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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

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We are seeking a talented Marketing Manager, Innovation to join our EH Global Brand Team based in Summit, NJ, USA. The role focuses on leading global marketing initiatives for Aveeno Baby & Aveeno Kids. This individual will manage marketing strategies, create content, and support global media efforts to amplify the brand's message.

Key Responsibilities:

Brand & Connections Excellence

- Develop and deliver global marketing toolkits based on consumer insights and category data for rapid deployment across global regions.

- Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create marketing plans that align with Aveeno’s brand values and business objectives. 

- Maintain strong communication and alignment with local Brand-Market Combinations (BMCs) to ensure consistency in strategy execution.

- Lead the creation of communication playbooks focused on full funnel marketing, ensuring alignment with SOBG principles.

- Drive successful marketing campaigns for product launches, ensuring strategies are aligned globally and locally. 

- Create launch playbooks, to be implemented by regional teams. 

Leadership & Collaboration

- Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance. 

- Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets. 

- Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery. 

Campaign Management

- Collaborate with the Data Science & Audience Insights team to identify target audiences and analyze trends using various social listening, AI, and marketing efficiency tools. 

- Set clear campaign objectives, focusing on key metrics such as brand awareness, brand health, leads, or sales. 

- Manage campaign execution, liaising with creative teams, influencers, and external platforms to ensure timely delivery. 

- Conduct post-campaign analysis to assess performance, refine strategies, and identify areas for improvement. 

What we are looking for

Required Qualifications

- Bachelor’s Degree or equivalent experience required. 

- Minimum of 6 years of progressive experience in influencer marketing and social media, preferably within FMCG. 

- Proven experience managing global brands and media plans 

- Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams. 

- Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders. 

- Familiarity with social listening and community management tools. 

Desired Qualifications:

- Experience in working with Legal, Regulatory, and global partners preferred. 

- Strong analytical and multitasking abilities with a proactive, solution-oriented attitude. 

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