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Media Excellence Manager

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Kenvue 目前正在招聘 a：

Media Excellence Manager

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

Head - Consumer Experience

位置：

Asia Pacific, India, Maharashtra, Greater Mumbai

工作地點：

完全現場

你會做什麼

The Media Excellence Manager is responsible for leading the development and implementation of integrated media and content strategies to maximize audience engagement, campaign effectiveness, and ROI. This role will be implementing and optimizing media campaigns across various platforms and will focus on activation, monitoring, and performance analysis to ensure effective media deployment and maximum ROI.

Key Responsibilities

  • Develop Audience Strategy by gathering insights, identifying category drivers, and defining Category Entry Points (CEPs) and buyer personas for effective activation.

  • Optimize media investments to maximize reach and ROI across states, markets, and channels

  • Implement full funnel execution across TV, Digital, Influencers, E-commerce, Total Search (SEM, SEO, Retail, AI), and leverage platform-native opportunities.

  • Monitor campaign performance against planned metrics, including reach, impressions, engagement, and ROI.

  • Continuously optimize campaigns by identifying improvement areas and adjusting targeting, creative, or placements and ensure the deployment of media on the highest-performing assets for maximum efficiency

  • Prepare detailed reports with insights and actionable recommendations to inform future strategies.

  • Track and analyze influencer performance metrics to optimize ROI and improve campaign effectiveness.

  • Supervise media buying processes and negotiate value-added deals to drive Working Media (WM) efficiency.

  • Lead "Win @Ecom" initiatives by integrating offsite support with onsite execution to strengthen the performance model.

  • Oversee end-to-end process management, including planning policies, execution guardrails, SLAs,SOPs, and Ways of Working (WoW) between brand teams and agency partners

 

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