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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
MYSG Shopper Marketing Lead - Essential Health & Skin Health位置：
Asia Pacific, Malaysia, Selangor, Petaling Jaya工作地點：
混合你會做什麼
The Senior Shopper Marketing Manager is responsible for three main pillars includes identifying category growth opportunities, converting brands priorities into category plans and execution frameworks to deliver sales growth.
Key Responsibilities
- Develop and execute innovative shopper marketing strategies that drive sales and brand awareness and visibility in-store.
- Initiate Category growth opportunity and own end-to-end priority projects in specific Category.
- Manage Category priority, activity grid and new product listing with execution excellence.
- Analyze customer and shopper data and insight and turn it into actionable strategies.
- Manage and proactively review execution metrics to ensure budgets are utilized at best efficiency of ROI.
- Monitor and manage investment within allotted shopper marketing budget.
- Collaborate with team and retail establishment on strategic partnership planning such as JBP, Category health check, Business review.
Core competencies required for this role:
- Strategic thinker with experience creating comprehensive Category plans.
- Strong end-to-end execution from marketing strategy to in-store execution.
- Outstanding communication and problem-solving skills/ team player.
- Good relationship builder among multi departments.
What we are looking for
Required Qualifications
- Bachelor’s degree or equivalent in Marketing, Business Administration or a related field.
- Minimum 6-8 years’ experience in trade/shopper marketing.
- Competent in Retail Audit / Egg (Dunhumby) / Kantar / Winsight.
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
- Results-oriented, tenacious and resilient, self-motivating and driven to achieve even when faced with obstacles.
- Strong presentation and communication skills, both written and oral (in English) with at least one other language preferred.
- Computer literacy in MS Office.
Who are you
- Proven ability to translate complex consumer insights into compelling shopper marketing strategies that drive measurable results.
- Strong proficiency in data analytics tools and shopper behavior research methodologies to inform innovative marketing decisions.
- Proven experience in coordinating trade shows, conferences, and promotional events.
- Proficiency in market research methodologies and data analysis tools.
- Detail-oriented with strong organizational and report-writing capabilities.
- Exceptional communication and collaboration skills to effectively partner with diverse teams and external stakeholders.
- A passion for retail innovation and a keen eye for emerging trends that can be leveraged to enhance shopper engagement.
What’s in it for you
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time, & More!
- Learning & Development Opportunities
- Employee Resource Groups
- This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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