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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
E-Commerce Digital Content & Commercial Manager位置：
Asia Pacific, Australia, New South Wales, Sydney工作地點：
混合你會做什麼
Job Summary: We are looking for an innovative and strategic Omni-Channel Marketing Manager to lead the development and execution of lower-funnel omnichannel marketing strategies. This role is crucial for driving growth across our leading brands and categories by leveraging insights and identifying opportunities throughout the shopper journey. The ideal candidate will be a collaborative team player with a passion for data-driven marketing and a strong understanding of the retail landscape.
Key Responsibilities:
- Lead Omnichannel Marketing Strategy: Own the development and execution of lower-funnel omnichannel marketing strategies with key retailers. Utilize insights to identify opportunities along the shopper journey to ensure growth of leading brands and categories.
- Superior Campaign Execution: Develop clear briefs for internal and external partners to guarantee seamless campaign execution across all digital and physical touchpoints. Manage marketing and shopper investments, ensuring effective budget management processes.
- Brand & Retailer Alignment: Create and deliver a comprehensive omnichannel experience calendar that integrates brand priorities with retailer-specific growth initiatives and events.
- Cross-Functional Integration: Collaborate closely with Customer Development and other internal teams to drive conversion, enhance market share, and facilitate collaborative business planning.
- Retailer Relationships: Build and maintain strategic relationships with Retail Media Networks and Digital and Operations Teams. Champion innovation through a test-and-learn approach.
- Performance Measurement: Establish clear campaign objectives, benchmarks, and KPIs; conduct post-campaign analyses, and maintain a library of learnings to inform future activities.
- Market Analysis: Perform market analysis to understand changes in market share, key category trends, and dynamics, identifying growth opportunities within specific eCommerce channels.
- Competitor Analysis: Analyze key competitor actions and strategies, as well as emerging trends in eCommerce marketing.
- Data-Driven Decisions: Leverage omnichannel shopper and media performance data to generate actionable insights, unlocking retailer opportunities and ensuring continuous improvement and excellence.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field;
- Proven experience (5+ years) in omni-channel marketing, digital marketing, or related roles.
- Strong understanding of retail marketing, customer behavior, and digital marketing tools.
- Excellent project management skills with the ability to manage multiple priorities and deadlines.
- Strong analytical and problem-solving abilities, with a data-driven mindset.
- Ability to partner with cross functional collaborators including but not limited to sales, brand marketing & analytics, in order to solve sophisticated problems and deliver financial results.
- Strong openness and proactive approach to engage, spar and influence on key responsibilities.
- Adaptable to changes and be at the forefront to lead change in both actions and behaviour.
- Understand what it means to achieve success with others and through others.
- Direct experience with retail media for B2B eCommerce accounts (e.g. Cartology or Amazon Advertising) or external media agencies.
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