Revenue Growth Analyst

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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

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Job Purpose

Revenue Growth Management (RGM) uses the key levers of price, promotion, portfolio and trade investment to drive sustainable profit and revenue growth. The RGM Analyst will support the business by converting complex commercial, customer and market data into actionable recommendations. This role will support the identification of growth opportunities, analyse commercial performance and provide analytical support for pricing, promotion and portfolio decisions. Working closely with Sales, Marketing, Finance and the Regional RGM team, the individual will contribute to data-driven decision making and support the delivery of RGM initiatives across the business.

Essential Duties & Responsibilities

• Commercial Analytics & Insights
• Support the analysis of Nielsen, customer portal, EPOS and internal sales data to generate commercial insights and recommendations.
• Assist in identifying drivers of growth, profitability, market share and customer performance.
• Develop analysis that converts data into clear recommendations and actions.
• Present analytical findings in a clear and understandable format for business stakeholders.
• Pricing Strategy & Revenue Management
• Support pricing analysis and pricing compliance tracking.
• Assist in the preparation of pricing elasticity analyses, competitor pricing reviews and commercial scenario analysis.
• Support annual pricing processes through data analysis and post-implementation reviews
• Assist in identifying opportunities to improve price realization and minimize revenue leakage.

Promotion & Trade Investment Optimisation

• Support the assessment of promotional performance through pre- and post-promotion analysis.
• Assist in measuring promotional ROI, incrementality and trade investment effectiveness.
• Maintain and update a centralized promotional database and promotion library across key customers and retailers.
• Support the review of historical promotional performance to identify trends, benchmarks and opportunities for future promotional planning.
• Contribute to the development of promotional learnings and best practices that support customer planning and investment decisions.
• Portfolio Optimisation
• Support assortment and channel strategies through data-driven recommendations.
• Coordinate the annual Must Stock List (MSL) review process ensuring adherence to regional RGM methodology, timelines and governance requirements.

RGM Governance, Capability Building & Regional Support

• Support regional RGM initiatives and best practice sharing.
• Support capability building through training materials and workshops.
• Contribute to the continuous improvement of RGM processes and ways of working.
• Trade Promotion Management (TPM) Administration & Governance
• Serve as the business administrator for the TPM platform, ensuring the accurate maintenance of system master data, user access, configuration tables and promotional planning data.
• Manage key TPM administration activities including customer phasing, promotional event configuration, baseline upload and user management.
• Assist stakeholders with TPM related queries and system support requirement.
• Reporting & Automation
• Build and maintain dashboards and scorecards.
• Automate reporting processes and improve visibility of commercial KPIs.
• Ensure data quality, integrity and consistency across reporting solutions.
  

Trade Promotion Management (TPM) Administration & Governance

• Serve as the business administrator for the TPM platform, ensuring the accurate maintenance of system master data, user access, configuration tables and promotional planning data.

• Manage key TPM administration activities including customer phasing, promotional event configuration, baseline upload and user management.

• Assist stakeholders with TPM related queries and system support requirement.

Reporting & Automation

• Build and maintain dashboards and scorecards.
• Automate reporting processes and improve visibility of commercial KPIs.
• Ensure data quality, integrity and consistency across reporting solutions.

Specific Requirements

• Experience in FMCG, Commercial Analytics, Revenue Growth Management, Sales Analytics or a related commercial function would be advantageous
• Experience working with large and complex datasets.
• Experience working with Nielsen, customer portal, EPOS or retailer data sources.
• Advanced Excel and strong Power BI capability.
• Exposure to profitability analysis, scenario modelling and commercial analytics.
• Strong stakeholder engagement and communication skills.
• Comfortable challenging assumptions and influencing decision making through data.
• Ability to work in an agile working environment

Other Features of the Job

Main Interfaces/Collaborations: Sales, Marketing, Finance, Supply Chain, Regional RGM, Customer Development Teams.

Key capabilities: Project Management, Commercial Storytelling, Data Visualisation, Strategic Thinking and Cross-functional Collaboration.

Essential Knowledge & Skills

• 3 – 5 years related experience
• Relevant Degree in Commerce or equivalent in Commerce, Marketing, Operations, Statistics, Data Analytics or related discipline.
• Strong commercial acumen and understanding of FMCG customer and channel dynamics.
• Experience creating or supporting the development of dashboards, scorecards and analytical reporting solutions.
• Proven ability to synthesise multiple data sources into business recommendations.
• Solid understanding of FMCG industry trends, challenges and best practices.
• Advanced Microsoft Excel and Power BI skills.
• Understanding of pricing, trade promotion management, customer profitability and revenue management principles.

Core Competencies

• Analytical Thinking
• Commercial Acumen
• Problem Solving
• Data Storytelling & Visualisation
• Influencing & Communication
• Project Management
• Cross Functional Collaboration

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