Senior Brand Manager, Digital & Brand Experience - U.S. Aveeno

Senior Brand Manager, Digital & Brand Experience - U.S. Aveeno

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

Aveeno U.S. Leader (Adult & Baby)

位置：

North America, United States, New Jersey, Summit

工作地點：

混合

你會做什麼

The Senior Brand Manager, Digital & Brand Experience is responsible for defining and delivering a seamless, compelling consumer experience across digital, influencer, owned, and eCommerce environments. This leader ensures that digital consumer touchpoints drive brand equity, conversion, and loyalty for Aveeno U.S.

This role oversees Omnimarketing, Advocacy & Owned Channels and Digital Experience including brand website and CRM, and serves as the connector across U.S. Category Teams, Global Marketing and agencies.

Key Responsibilities

Digital & Brand Experience Leadership

Own the strategy for how Aveeno shows up across the digital ecosystem to drive brand love, engagement, and commercial impact.

• Lead cross‑category and equity tentpole planning and execution.

• Serve as IAT lead, ensuring digital and influencer inputs ladder to brand strategy.  Partner with agencies (creative, influencer, digital, social, dComm) to ensure aligned execution.

• Oversee all owned channels including social, influencer, website, and CRM.

• Strategic Planning & Cross‑Functional Leadership, including inputs to annual brand planning

Team Leadership & Talent Development

Manage and coach three Manager‑level direct reports, each leading a discrete area:

• Manager, Omnimarketing

• Manager, Advocacy & Owned Channels

• Manager, Digital Experience

What we are looking for:

Required Qualifications

• A minimum of a Bachelor's degree

• A minimum of 7–10+ years in digital marketing, brand management, eCommerce, or integrated marketing roles.

• Experience leading teams and developing mid‑level managers.

• Demonstrated success driving digital brand experiences, omnichannel consumer journeys, integrated communications campaign strategy and execution.

• Deep understanding of influencer strategy, social media, CRM, and eCommerce.

• Proven cross‑functional leadership skills and agency management experience.

• CPG experience strongly preferred; skincare/dermo a plus.

Leadership Competencies

• Strategic thinker with a consumer‑first mindset

• Strong capability in measurement and optimization

• Ability to simplify complexity and drive clarity

• Excellent collaboration and communication skills

• Talent developer with a growth mindset

• Bias for action and operational excellence

#LI-AP1

對您有什麼好處

$153,850.00 - $217,200.00

這考慮了許多因素，包括工作地點、候選人的技能、經驗、教育水準和其他與工作相關的因素

Kenvue 很自豪能成為一個機會均等的雇主。所有合格的申請人都將根據業績獲得就業考慮，不分種族、膚色、宗教、性別、性取向、性別認同、年齡、國籍或受保護的退伍軍人身份，並且不會因殘疾而受到歧視。