Senior Brand Manager, US Benadryl

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在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

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我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

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你會做什麼

The Senior Manager Brand Strategy, BENADRYL is responsible for Integrated Planning, Communications and P&L Ownership for the BENADRYL business and BENADRYL® megabrand messaging.

Key Responsibilities

• Own the P&L for their business, representing financial position relative to plan and risks & opportunities to leadership. Partner closely with Finance to build financial projections in strategic plan, operating plan, business plan and ongoing financial updates.
• Lead development of Operating/Business Plan to outline strategic objectives, key initiatives, and financial targets.
• Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans.
• Create holistic plans for brand communications to develop and distribute content successfully during moments that matter across multiple channels and audiences, including linking to shopper & retail activation.
• Lead the creative process, development, distribution and optimization for all paid, owned, earned and shared content.
• Lead the retail & in-store strategy, partnering with Customer & Shopper teams to develop plans tied to brand strategy and business objectives.
• Lead one overarching communications team across internal and external media and communication partners, to drive synergy, consistency and amplification of messages across all channels.
• Exhibit expert knowledge of consumer, marketing and media trends to influence the communications and media strategies and planning.
• Partner with CBI to identify unique connection points, unmet needs and insights with target consumers that improves the quality of communication and content intended to change consumer behavior.
• Lead Agency relationships (Creative AOR, Media Agency, internal agency support etc.) to develop scopes of work, deliver against business priorities and evaluate performance relative to brand objectives.
• Plan and direct performance of 1 direct report; motivate employees, assist in goal setting, provide development opportunities and performance feedback, address issues and resolve problems.
• Lead cross functional and agency teams and deliver senior management reviews and presentations.
• Ensure quality and compliance among all employees through timely GMP training, strict compliance with procedures, exercising the highest integrity, timely reporting deviations noted in the workplace, and embracing employee involvement and commitment to doing the right job the first time
• Ensure employees under his/her scope of responsibility are trained in required procedures for the execution of their role and maintain current with training requirements during the year.
• Promote an environment of employee inclusion in the workplace.

What we are looking for

Required Qualifications

• A minimum of a bachelor’s degree or equivalent in Marketing, Business, or a related field required.
• A minimum of 8 years of progressive marketing experience required.
• Experience executing in a similar integrated brand leadership role within a consumer-packaged goods organization required.
• Experience in brand building, critical thinking, and marketing thought leadership—ability to craft ideas & recommendations based on consumer insights required.
• Proven ability to understand a consumer target and position a brand, project, and innovation required.
• Proven experience in managing the complexity of working with varied stakeholders, influencing senior level stakeholders, and managing & inspiring team members across various levels who are not direct reports.
• Experience working with R&D, Market Research, Design Agencies, Finance, Sales, and Project Management is required.
• Proven analytical skills and financial acuity in making effective business decisions required.

Preferred Qualifications

• Prior consumer packaged goods experience in OTC innovation is preferred

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Kenvue 很自豪能成為一個機會均等的雇主。所有合格的申請人都將根據業績獲得就業考慮，不分種族、膚色、宗教、性別、性取向、性別認同、年齡、國籍或受保護的退伍軍人身份，並且不會因殘疾而受到歧視。