Senior Brand Manager

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

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你會做什麼

Kenvue is currently recruiting for:

Senior Brand Manager – Essential Health

This position reports into Marketing and Execution Lead and is based at New Cairo, Egypt

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Marketing and Execution Lead

Location: New Cairo, Egypt

What you will do

Lead all marketing activities For Essential Health segment from business planning to implementation of integrated marketing activities to deliver brand and business objectives.

The scope includes developing an annual business plan, managing new product launches, advertising across both conventional (TVC & Print) and media (Online, social media), PR and BTL. Brand Communication development is based on integrated consumer, shopper & professional insights and business opportunities.

Key Responsibilities

• Drive brand plans for the segment with objective to grow brand equity, usage, consumption and loyalty to meet business objectives
• Develop annual strategies for the segment’s brands based on brand objective
• Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities
• Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities.
• Work closely with Sales and Professional teams to develop key customer programs that help to grow
• Lead the planning and execution of new product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team
• Through analysis on consumer, market and category trends, brand health, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future and initiatives
• Manage and own the budget, forecasting and optimize spends for effective utilization of the investments
• Implement process improvements

What we are looking for

Required Qualifications

• Bachelor’s degree in business administration
• 5-7 years relevant experience with FMCG/Consumer healthcare in a similar role
• Strong communication and interpersonal skills
• Strong leadership and business acumen
• Work independently who is a good initiator with strong
• Fluent in English and Arabic

What’s in it for you

• Competitive Package
• Learning & Development Opportunities
• Kenvuer Impact Networks

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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