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我們做什麼
在 Kenvue,我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎,植根於科學,是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
我們是誰
我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成,他們的職場文化中,每個聲音都很重要,每一個貢獻都受到讚賞。 我們熱衷於洞察, 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心,成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本,熱切關懷,以科學贏得信任,以勇氣解決——有絕佳的機會等著您!加入我們,塑造我們和您的未來。有關更多資訊,請按兩下 here.
Role reports to:
Sales Planning & Operation Team Lead, Selfcare BU位置:
Asia Pacific, South Korea, Seoul, Seoul工作地點:
混合你會做什麼
Responsibilities:
- Develop and execute shopper marketing strategies to drive brand awareness and sales growth.
- Collaborate with cross-functional teams, including sales, trade marketing, and product development, to create and implement effective marketing campaigns.
- Analyze shopper insights and market trends to identify opportunities and optimize marketing initiatives.
- Manage relationships with key retail partners and ensure alignment on marketing objectives and execution.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Coordinate with external agencies and vendors to develop marketing materials and promotional activities.
- Ensure compliance with company policies and industry regulations.
Specific Responsibilities:
- Operation:
- Budget management & tracker update
- POSM Forecasting / Actual tracking / Planning and Stock management (POSM tracker)
- Perfect Score Management (POSM / Detailing) with Efficiency Evaluation
- Perfect Scoring survey design & Setting (POSM / Detailing)
- Physical Availability (Prominence):
- Brand strategy execution as a bridge between brand marketing and field sales team
- POSM development by deploying marketing campaigns and execution management
- Online Asset Management (Online Prominence & Brand Activation)
- Online AD Strategy & Management (Search AD Optimization / Banner Asset Development)
- Mental Availability (HCP Engagement):
- HCP engagement (Online Contents & Offline Seminar Support with Professional MKT)
- Campaign execution for HCP (Setting Survey & Occasional Events)
- Detailing score management by quantifying Professional MKT Contents for perfect scoring system
- Promotional item management for HCP Event, Seminar Related Support
- Monthly budget execution planning (Cost/budget/qty) while communicating with field team
Qualifications:
- 3-7 years of experience in trade marketing and field sales, preferably in the pharmacy OTC business.
- Strong understanding of shopper behavior and retail environments.
- Excellent communication and interpersonal skills.
- Proven ability to manage multiple projects and meet deadlines.
- Creative thinker with a strategic mindset.
- Experience in the pharmacy OTC business.
- Proficient in English Verbal and Written Communication.
Preferred Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Strong network within the retail and pharmacy sectors.
- Proficiency in marketing analytics and tools.
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