Social Commerce Manager

我們做什麼

在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.

Role reports to：

位置：

工作地點：

你會做什麼

What you will do 

Social Commerce Manager  is responsible to Lead and accelerate Social Commerce as a strategic growth engine, while building scalable capabilities across TikTok Shop, Shopee, Lazada and emerging commerce platforms.

Connect brand building, content, creators, media and commerce to drive consumers across the full funnel — from awareness to conversion and purchase — with clear accountability for growth and investment effectiveness.

Key Responsibilities

1. Social Commerce & Affiliate Growth

• Own and accelerate Social Commerce strategy, with strong focus on TikTok Shop and Affiliate Commerce.
• Build and scale the affiliate ecosystem across creators, KOLs/KOCs, MCNs and strategic partners.
• Develop affiliate recruitment, activation, commission and incentive strategies to drive GMV, conversion and ROI.
• Identify emerging Social Commerce trends and translate them into scalable growth opportunities.

2. Cross-Platform E-Commerce Strategy

• Extend Social Commerce capabilities across TikTok Shop, Shopee, Lazada and emerging platforms.
• Develop differentiated platform strategies based on shopper behavior, platform mechanics and brand objectives.
• Connect Social Commerce, marketplaces and media into an integrated commerce ecosystem.
• Identify new platform capabilities and partnership opportunities to accelerate growth.

3. Full-Funnel Brand & Commerce Management

• Translate brand strategy and consumer objectives into platform and commerce activation.
• Manage the consumer journey across Awareness → Engagement → Traffic → Conversion → Purchase.
• Balance brand-building objectives with commercial conversion and growth.
• Partner closely with Brand, Media and Customer Development teams to deliver both brand impact and commercial results.

4. Commercial & Investment Management

• Own Social Commerce investment planning across annual, quarterly and monthly horizons.
• Manage affiliate commission, media, content, creator and platform investment with clear ROI expectations.
• Lead campaign and commercial calendar planning across key platform moments.
• Evaluate GMV, ROAS, conversion, traffic, affiliate productivity and profitability to continuously optimize investment.
• Recommend where to scale, optimize or stop investment based on performance.

5. Agency & External Partner Leadership

• Lead third-party partners including agencies, enablers, MCNs, creators and platform partners.
• Set clear performance expectations and ensure partners deliver against business KPIs.
• Build strong platform partnerships to unlock new capabilities, insights and commercial opportunities.

What we are looking for

• 3–5 years of experience in E-Commerce, Social Commerce, Digital Commerce or related fields.
• Hands-on experience with TikTok Shop, Social Commerce and/or Affiliate Commerce preferred.
• Experience across Shopee and Lazada is an advantage.
• Experience in FMCG, Beauty, Personal Care, Consumer Health or other consumer-facing categories preferred.
• Social Commerce & Affiliate Expertise — understands creators, affiliate models and how to scale performance.
• Cross-Platform E-Commerce — strong understanding of TikTok Shop, Shopee and Lazada ecosystems.
• Brand-to-Commerce Thinking — able to translate brand objectives into commerce activation and conversion.
• Full-Funnel Management — understands the journey from awareness and traffic through conversion and purchase.
• Commercial & Investment Acumen — comfortable managing budgets, ROI, GMV and investment productivity.
• Execution & Partnership Leadership — able to turn strategy into action and effectively manage agencies, platforms and external partners.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

如果您是殘障人士，請查看我們的 殘障人士援助頁面瞭解如何申請便利