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我們做什麼
在 Kenvue，我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎，植根於科學，是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
我們是誰
我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成，他們的職場文化中，每個聲音都很重要，每一個貢獻都受到讚賞。 我們熱衷於洞察， 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心，成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本，熱切關懷，以科學贏得信任，以勇氣解決——有絕佳的機會等著您！加入我們，塑造我們和您的未來。有關更多資訊，請按兩下 here.
Role reports to：
Associate Director, Selfcare CD Lead, Selfcare BU位置：
Asia Pacific, South Korea, Seoul, Seoul工作地點：
混合你會做什麼
[Summary]
Responsible for driving brand growth and sales expansion of Kenvue OTC brands—Tylenol, Nicorette, and Rogaine Foam—within the OTx business model in Korea. This role involves defining clear value propositions for each product, identifying market opportunities, and developing both short- and long-term brand strategies. The position collaborates cross-functionally to optimize channel strategy, promotional mix, and leading engagement-driven marketing initiatives targeting both consumers and healthcare professionals.
[Key Responsibilities]
Drive Sales Growth of OTx Brands (Tylenol / Rogaine / Nicorette)
- Initiate new code-in activities at key general hospitals to expand product accessibility and adoption
- Strengthen Selfcare brand’s presence and treatment volume increasing prescription activity by engaging key opinion leaders and research societies.
Market Analysis & Strategic Planning
- Monitor and analyze KPIs such as product-specific sales, market share, and ROI to assess brand health and business impact
- Proactively responding to changes in the external environment by proposing strategic adjustments and improvement plans
- Ensure compliance with internal policies and complete all assigned training programs within timelines
- Develop and execute short- and long-term HCP engagement strategies and tactical roadmaps by each brand
Co-work with cross functional team for OTx Marketing & Operational Planning and Execution
- Develop and execute HCP engagement strategy and operational plans in alignment with internal SOPs.
- Enhance HCP engagement effectiveness by tailoring approaches to product-specific needs and professional channels
Seminar & Congress Leadership and Execution
- Plan and manage annual sponsorships, booth operations, and advertising activities at major congresses, ensuring optimal budget utilization to enhance brand value and drive sales
- Engage appropriate HCPs as congress speakers and collaborate through scientific communication to develop presentation content that delivers brand messages with clinical relevance and credibility
Collaboration with pharmacy detailing team and Gate Pharmacy Channels
- Execute product coding and detailing initiatives in clinics connected to pharmacy detailing team , strategically linking clinic engagement to pharmacy sell-out performance and ensuring consistent brand activation across all channels
[Requirements]
- Bachelor’s degrees or above
- 3~10 years sales & marketing experience in Healthcare industry especially prescription channel
- Preferred GH/ Clinic management & ETC experience
- Strong analytical, problem solving and project management skills
- Basic understanding of business development & marketing
- Good communication & negotiation skill and good inter-personal relationship
- Proactive & positive & innovative mind
- Proficient English communication (Writing & Oral) ability
- MS Office skills (Excel, PPT, Word) proficiency
- Driver’s license
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