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我們做什麼
在 Kenvue,我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎,植根於科學,是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。
我們是誰
我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成,他們的職場文化中,每個聲音都很重要,每一個貢獻都受到讚賞。 我們熱衷於洞察, 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心,成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本,熱切關懷,以科學贏得信任,以勇氣解決——有絕佳的機會等著您!加入我們,塑造我們和您的未來。有關更多資訊,請按兩下 here.
Role reports to:
Business Manager, Skin Health, Skin & Essential Health BU位置:
Asia Pacific, South Korea, Seoul, Seoul工作地點:
完全現場你會做什麼
This is a Sr. Brand manager position for Aveeno® to lead the brand with a short- and long-term strategy, marketing campaign, and strategic sales planning. As a stronghold brand in the Kenvue Skin Health portfolio, this position will play a pivotal role in leading the portfolio innovation partnered with regional and local key stakeholders.
[Responsibilities]
1) Research & analysis
- Analyzes key performance indicators and financial reports such as brand sales and offtake
- Conducts consumer/market research to find new opportunity area and assess the size of prize
2) Brand strategy development & execution
- Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
- Lead retail execution plan partnering with the shopper marketing team with BU and cross-functionally with the commercial teams.
3) IMC : Communication planning & execution
- Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
- Design advanced communication and media plan based on deep consumer insight and media behaviors
- Flawless execution of IMC and marketing campaign with sense of urgency
- Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
4) Innovation project management
- Own the project management execution for NPD and product initiatives to deliver expected results
- Leads the communication with related cross-functional teams
5) Key brand index management
- Keep track of brand health through appropriate measurement tools
- Plans and forecasts sales
- Budget planning and tracking
6) People Management
- Supervise a marketing trainee
[Requirements]
- Bachelor’s degree and above with relative brand management experiences
- 7+ years of FMCG marketing experience (Skin & Beauty industry experience is preferred ; not a must)
- Ability to speak and write in English and Korean fluently
- Strategic thinking & analytical and problem-solving skills
- Consumer-centric & agile mindset
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
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