跳至內容
返回職業生涯

Sr. Brand Marketing Manager

職位類別:
發佈日期:
結束日期:
ID:
2507040326W

分享此職位:

Kenvue 目前正在招聘 a:

Sr. Brand Marketing Manager

我們做什麼

Kenvue,我們意識到日常護理的非凡力量。我們以一個多世紀的傳統為基礎,植根於科學,是標誌性品牌的品牌 - 包括您已經熟悉和喜愛的 NEUTRGENA®、AVEENO、TYLENOL®®、LISTERINE®、JOHNSON'S® 和 BAND-AID®。科學是我們的熱情所在;關心就是我們的才能。

我們是誰

我們的全球團隊由 ~ 22,000 名才華橫溢的員工組成,他們的職場文化中,每個聲音都很重要,每一個貢獻都受到讚賞。 我們熱衷於洞察, 創新並致力於為我們的客戶提供最好的產品。憑藉專業知識和同理心,成為 Kenvuer 意味著每天有能力影響數百萬人。我們以人為本,熱切關懷,以科學贏得信任,以勇氣解決——有絕佳的機會等著您!加入我們,塑造我們和您的未來。有關更多資訊,請按兩下 here.

Role reports to:

Business Manager, Skin Health, Skin & Essential Health BU

位置:

Asia Pacific, South Korea, Seoul, Seoul

工作地點:

完全現場

你會做什麼

This is a Sr. Brand manager position for Aveeno® to lead the brand with a short- and long-term strategy, marketing campaign, and strategic sales planning. As a stronghold brand in the Kenvue Skin Health portfolio, this position will play a pivotal role in leading the portfolio innovation partnered with regional and local key stakeholders.

[Responsibilities]

1) Research & analysis

  • Analyzes key performance indicators and financial reports such as brand sales and offtake
  • Conducts consumer/market research to find new opportunity area and assess the size of prize

2) Brand strategy development & execution

  • Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
  • Lead retail execution plan partnering with the shopper marketing team with BU and cross-functionally with the commercial teams.

3) IMC : Communication planning & execution

  • Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
  • Design advanced communication and media plan based on deep consumer insight and media behaviors
  • Flawless execution of IMC and marketing campaign with sense of urgency
  • Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

4) Innovation project management

  • Own the project management execution for NPD and product initiatives to deliver expected results
  • Leads the communication with related cross-functional teams

5) Key brand index management

  • Keep track of brand health through appropriate measurement tools
  • Plans and forecasts sales
  • Budget planning and tracking

 6) People Management

  • Supervise a marketing trainee

[Requirements]

- Bachelor’s degree and above with relative brand management experiences

- 7+ years of FMCG marketing experience (Skin & Beauty industry experience is preferred ; not a must)

- Ability to speak and write in English and Korean fluently

- Strategic thinking & analytical and problem-solving skills

- Consumer-centric & agile mindset 

- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

如果您是殘障人士,請查看我們的 殘障人士援助頁面瞭解如何申請便利