APAC Marketing Analytics Manager

APAC Marketing Analytics Manager

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Associate Director Marketing and Commercial Analytics Lead APAC

Locatie:

Asia Pacific, India, Karnataka, Bangalore

Werklocatie:

Hybride

Wat je gaat doen

Marketing Analytics Manager

This position reports into APAC Head of Marketing Analytics.

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

               

What you will do

The Marketing Analytics Manager will spearhead mental availability analytics research methodologies and drive the marketing mix modeling (MMM) initiatives across the APAC region. You will generate and present consumer insights, conduct special research projects, and provide strategic support and leadership for various marketing efforts. By leveraging business acumen and research findings, you will influence marketing strategies and objectives.:

Key Responsibilities

·       Marketing mixed Modelling and Media Analytics

·       Collaborate with the MMM agency, global Consumer Business Insights (CBI) team, and local cross-functional teams to enhance the coverage of marketing analytics through MMM across APAC.

·       Lead project timelines, budgets and support to govern reports quality and craft actionable insights for multiple cross-market MMM initiatives and assess the quality of region-led MMM report deliverables.

·       Conduct MMM simulations to optimize cross-market investment scenarios.

·       Visualize Brand and Marketing Expense (BME)  and Media future signals, execution health and business outcome cross marketing analytics to inform and shape business strategies.

·       Support priority brand penetration tracking, analysis and dashboard.

·       Support priority brand’s social listening analysis.

·       Support mental availability metrics tracking and dashboards

·       Support priority brands monthly business review of external trends & market share update

·       Support APAC CBI team’s operation

·       Translate complex data insights into actionable recommendations for cross-market sharing, communicating findings clearly and concisely to stakeholders at all levels.

·       Implement marketing analytics strategies aimed at driving business growth and optimizing campaign performance.

·       Collaborate with cross-functional teams to identify opportunities for improving marketing investments.

·       Stay up-to-date with industry trends and best practices to continuously improve marketing analytics capabilities.

What we are looking for

Required Qualifications

·       +10 years of experience in marketing & advertising analytics or a related field

·       Experiences in manage marketing mixed modeling and media analytics experiences in market research and competitive intelligence.

·       Experiences working with multiple markets and be able to accommodate timezone to work with partners and teams based in USA, China, Pacific, Japan and India

·       Strong project management skills to facilitate the projects with ontime delivery

·       Strong analytical skills with the ability to translate data into actionable insights.

·       Bachelor's degree in a relevant field, such as statistics, mathematics, business or equivalent in a related field.

Desired Qualifications

·       Expertise in data visualization and reporting tools, such as Tableau or Power BI

·       Experience in identifying and recommending research methodologies and preferred suppliers on a global basis.

·       Experience in conducting special research projects to support further penetration of existing markets, evaluate price, promotion analytics and support new product development.

·       Excellent communication and presentation skills.

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