Brand Activation Manager KSA

Brand Activation Manager KSA

Wat we doen

Bij Kenvue realiseren we de buitengewone kracht van dagelijkse verzorging. Gebouwd op meer dan een eeuw erfgoed en geworteld in de wetenschap, zijn we het huis van iconische merken - waaronder NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® en BAND-AID® die je al kent en waar je van houdt. Wetenschap is onze passie; Zorg is ons talent.

Wie we zijn

Ons wereldwijde team bestaat uit ~ 22.000 briljante mensen met een werkcultuur waar elke stem telt en elke bijdrage wordt gewaardeerd. We zijn gepassioneerd door inzichten, innovatie en toegewijd aan het leveren van de beste producten aan onze klanten. Met expertise en empathie betekent een Kenvuer zijn dat je elke dag de kracht hebt om miljoenen mensen te beïnvloeden. We stellen mensen op de eerste plaats, geven er veel om, verdienen vertrouwen met de wetenschap en lossen op met moed - en hebben schitterende kansen voor je klaarliggen! Geef samen met ons vorm aan onze toekomst - en die van jou. Klik voor meer informatie op here.

Rol rapporteert aan:

Country Director Middle East

Locatie:

Europe/Middle East/Africa, Saudi Arabia, Makkah, Jeddah

Werklocatie:

Volledig ter plaatse

Wat je gaat doen

Kenvue is currently recruiting for:

Brand Activation Manager

This position reports into the Senior Brand Manager _ Essential Health and is based in Jeddah, KSA.

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Senior Brand Manager _ Essential Health

Location: Jeddah, KSA

Travel %: 20%

What you will do

Manages a brand/s or segment of significant brand with some support from line manager. Drives market/consumer research and competitive intelligence gathering initiatives and uses insights to develop short to mid-term plans for key brands. With some support from line manager, plans, co-ordinates and drives business planning, brand management, brand planning, market research, new product development and roll out and business performance tracking.  Drives the development and execution of brand plans against key objectives with a view to delivering against the financial and market share commitments. Leads within scope of role.

Key Responsibilities

• Gather market and consumer insights required for key brands, with support from the line manager.
• Apply market and competitor information to prepare short- to mid-term brand objectives.
• Develop and deliver brand strategy that aligns with the overarching business/category strategy, ensuring the brand’s vision and strategic imperatives are met.
• Create consumer-relevant brand marketing mixes (value proposition, product and packaging, communication, and promotion) that drive growth and deliver value.
• Develop local annual brand marketing plans to achieve Share, NTS, GP, and brand contribution requirements, and ensure effective implementation of these plans.
• Execute brand NPD projects on time and in full, ensuring Share, NTS, and GP aspirations are met.
• Build effective working relationships with internal partners (Customer, Supply Chain, Shopper GCC team, Prof Marketing, Regulatory) and external agencies.
• Hold accountability for financial (P&L) and market performance of the assigned brand/segment.
• Contribute to media strategies and brand initiatives, supporting briefings and plans while leading local activations in alignment with activation calendars.
• Support brand equity initiatives and lead local PR campaigns, including the development and production of PR kits, status updates, and influencer events to enhance brand visibility.
• Assess innovation relevance for New Product Introductions (NPI) and manage the deployment and activation process with the commercial team, ensuring pricing and forecast alignment.
• Develop local execution toolkits and lead the creation of localized ATL communication assets.
• Conduct market share monthly analyses, providing commentary to track market performance and competitor positioning.
• Contribute to the development of the business plan strategy and present plans to distributors and stakeholders.
• Support the preparation of KSA business performance reviews, ensuring alignment with the GCC team.
• Gather and actively share consumer and competitor insights to inform strategy and execution
• Strong cross functional collaboration and a team player
• Work collaboratively with the regional senior shopper manager to deploy in store brand strategy on shelf & off shelf with below priorities:
• Responsible for promo planification, execution and tracking.
• Responsible for perfect store guidelines (Brand portfolio, Planogram, MSL, Assortment).
• Leading TDP/WD planification and tracking.
• Accountable for CP budget spending & tracking.
• Support supply team on SKU’s forecasting.
• Be the lead for any reward/shopper activation.

What we are looking for

Required Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 5-8 years of experience in similar or a related role within the consumer goods or health industry.
• Must be a Saudi National

Key Business Competency requirements

• Analytical Thinking: mental processes of discernment, analysis and evaluation to arrive at conclusions
• Business Acumen: Knowledge and understanding of business fundamentals; knowing what is required to drive long term health and prosperity of the business
• Change Leadership: Initiates and manages the change process and energizes it on an ongoing basis, taking steps to remove barriers
• Coaching and Knowledge transfer: Improves the knowledge and performance of others by providing clear, specific performance feedback and suggestions for improvement in a manner that builds confidence and maintains self-esteem
• Managing Complexity: Understanding and adapting to overcome complexity and uncertainty
• Communication and presentation skills: Ability to effectively share information, ideas and arguments (oral and written) with diverse audiences, using a variety of communication modes, as appropriate to the situation
• Decision making and problem solving: Efficient decision making in a complex and changing environment
• Delegation: Knowledge of when, how and to whom to delegate. Appropriate allocation of decision-making and other responsibilities
• Emotional Intelligence: Non-cognitive capabilities, competencies, and skills that influence one’s ability to succeed in coping with environmental demands and pressures
• Financial Management: Identifies strategies that will maximize business growth potential, guiding the allocation of resources among the competing opportunities, meets all requirements in terms of complying with good financial practice
• Relationship building: Develops and maintains good working relationships and networks across all levels of the organization and with external stakeholders
• Value chain understanding: Effectively analyses and optimizes the value chain and associated business models, fully understands the value chain and works with key stakeholders to ensure that business is optimized at each and every linkage
• Leadership: Creates a vision for the future and motivates and leads people to achieve that vision. Future focused and strategic in approach, demonstrating accountability, integrity and influence
• Strategic Thinking: Formulates effective business strategies, determines objectives and sets priorities. Partners with key internal/external stakeholders to ensure successful implementation of strategies and the delivery of the designed approach

What’s in it for you

• Competitive Benefit Package
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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